The Keys To Unlocking First Party Data At Scale

Jul 27, 2021 1:30 pm2:30 PM EST

Summary

Regulation, consumer trust and now increased privacy changes are all changing the game for how brands can connect with consumers across channels. With big change comes big opportunities for brands to connect in more meaningful and consumer-centric ways, which starts with better first party data!

BWG Connect & Jebbit invite you to participate in an interactive discussion with your peers.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • Key industry trends impacting consumer engagement and trust
  • The types of data that drive increase brand loyalty 
  • How brands can improve the accuracy and importance of their data
  • How brands have increase engagement, conversion and first party data
  • The kind of data that matters for personalization and relevance
  • Real world stories and case studies

Event Partners

Guest Speaker

Alexia Phipps

Strategic Client Partner at Jebbit

Alexia is Sr. Client Partner at Jebbit, where she works with several of Jebbit's largest retail & CPG clientele. She has been with Jebbit for 4 years, and has helped brands like Express, Asics and Bliss Cosmetics establish their customer experience and declared data strategies. Prior to Jebbit, Alexia worked in platform sales for Oracle, and started her career at Hearst working on Harper's Bazaar's ecommerce destination, ShopBAZAAR.

Pamela Erlichman

Chief Marketing Officer at Jebbit

Pam Erlichman is the Chief Marketing Officer for Jebbit. With over 25 years of marketing experience, Pam is responsible for making Jebbit a household name among marketing professionals. Prior to joining Jebbit, Pam was the Vice President of Marketing for Oracle Data Cloud which included the creation and growth of Oracle Data Cloud’s industry firsts The Data Hotline and The Data Lab brands; providing data strategy and education to brand, media and agency partners. Pam joined Oracle Data Cloud via the Datalogix acquisition, where she created and grew the marketing function from its inception. Prior to Datalogix, Pam worked at Digitas, leading relationships with world class brands including Delta Air Lines, AT&T, FedEx, Ahold USA, Celebrity Cruise Lines and Progressive Insurance.

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

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Event Information

Jul 27, 2021 1:30 pm - 2:30 PM EST

Event format

Roundtable Layout
Featuring 20+ executives, where everyone can contribute, ask questions and learn from peers
On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after

BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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