The pandemic has been a profound stress test for business readiness and resilience – particularly in the healthcare industry. As we think through the digital transformation that has occurred the past year, what does this mean as we look forward and navigate the new “Post-Covid” reality for our brand and overall patient/member and provider experience?

BWG Connect invites you to participate in a candid interactive industry discussion. Hear from your peers about concrete lessons learned & real-world challenges faced during these unprecedented times.

• How do we live up to member expectations in a world suddenly gone virtual?
• How do you compete in this new environment and leverage digital tactics to improve patient experiences and health outcomes?
• What are the critical customer insights that can be leveraged to drive new personalized experiences? How do we position our brand as an asset to win in a highly competitive marketplace for healthcare?
• How do we design experiences to deliver against that brand?