The Future of Sponsored Ads: How AMC Insights Are Transforming Campaign Strategies
Nov 14, 2024 1:30 PM - 2:30 PM EDT
Xmars is an AI based Amazon advertising software providing automated recommendations, flexible bid management, insights on competitors, unparalleled data analysis tools to help sells sustainably grow on the platform.
Connect with Xmars
VP, Head of Product and Customer Success at Xmars
Matt Yu is VP, Head of Product and Customer Success at Xmars. He brings extensive experience in managing large e-commerce operations teams at Nebula Brands and in building products at Amazon. Previously, Matt was the global product lead for the Amazon Brand Registry Enrollment product. He began his professional journey on Wall Street with JPMorgan Chase as a strategy associate in the CFO office. Matt holds a bachelor’s degree in Theoretical Mathematics from Ohio State University and an MBA from Columbia Business School.
Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
CEO at Xmars
With over 25 years of extensive experience in executive leadership and a proven track record in driving business growth, strategic initiatives, and delivering exceptional customer care, Kashif’s distinguished career includes pivotal roles at Media Monks, Orca Pacific, Content26, New Alchemy, and Dextrys, where he demonstrated a remarkable ability to lead global teams, drive revenue growth, and navigate diverse industries such as E-commerce, Digital Marketing, Retail, and Blockchain Services. A visionary strategist with a focus on Amazon Marketing Services, E-commerce, and team building, Kashif has consistently delivered results while nurturing high-performing teams to achieve unparalleled success.
VP, Head of Product and Customer Success at Xmars
Matt Yu is VP, Head of Product and Customer Success at Xmars. He brings extensive experience in managing large e-commerce operations teams at Nebula Brands and in building products at Amazon. Previously, Matt was the global product lead for the Amazon Brand Registry Enrollment product. He began his professional journey on Wall Street with JPMorgan Chase as a strategy associate in the CFO office. Matt holds a bachelor’s degree in Theoretical Mathematics from Ohio State University and an MBA from Columbia Business School.
Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
CEO at Xmars
With over 25 years of extensive experience in executive leadership and a proven track record in driving business growth, strategic initiatives, and delivering exceptional customer care, Kashif’s distinguished career includes pivotal roles at Media Monks, Orca Pacific, Content26, New Alchemy, and Dextrys, where he demonstrated a remarkable ability to lead global teams, drive revenue growth, and navigate diverse industries such as E-commerce, Digital Marketing, Retail, and Blockchain Services. A visionary strategist with a focus on Amazon Marketing Services, E-commerce, and team building, Kashif has consistently delivered results while nurturing high-performing teams to achieve unparalleled success.
