The Future of Direct Mail - Insights & Analysis from Market Leaders

Mar 30, 2021 12:00 PM - 1:00 PM EST

Event Description

As the digital landscape becomes more and more saturated, organizations are looking for ways to differentiate their marketing campaigns. Better targeting, more personalisation and timing are elements top of mind for marketers to connect with consumers. What channels have been most effective and yield the greatest ROI?! Direct Mail has been a lever being pulled more frequently.

In recent study 60% of B2C organizations feel direct mail is outperforming email. BWG Connect & Lob invite you to an interaction conversation with your peers, discussion trends around this growing channel & its future state!

Discussion Topics

Exploring the current & future state of Direct Mail - Is it growing or stagnating?
How are organizations implementing, attributing and customizing campaigns utilizing direct mail - Exploring real world use cases.
How is technology & automation changing your approach to direct mail?
What are the biggest challenges organizations encounter in their direct mail campaigns.
How does direct mail perform compared to other channels?

Event Partners

Lob

Lob is an automation platform that transforms direct mail into intelligent mail, at scale.

Connect with Lob

Guest Speaker

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

TBD

Speakers coming soon!

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

TBD

Speakers coming soon!

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.