The Future of Direct Mail - Insights & Analysis from Market Leaders

Summary

As the digital landscape becomes more and more saturated, organizations are looking for ways to differentiate their marketing campaigns. Better targeting, more personalisation and timing are elements top of mind for marketers to connect with consumers. What channels have been most effective and yield the greatest ROI?! Direct Mail has been a lever being pulled more frequently.

In recent study 60% of B2C organizations feel direct mail is outperforming email. BWG Connect & Lob invite you to an interaction conversation with your peers, discussion trends around this growing channel & its future state!

There is no cost to join. There are no Sales Pitches.

This event is co-hosted by Lob and BWG Connect.

Discussion Topics

Exploring the current & future state of Direct Mail - Is it growing or stagnating?
How are organizations implementing, attributing and customizing campaigns utilizing direct mail - Exploring real world use cases.
How is technology & automation changing your approach to direct mail?
What are the biggest challenges organizations encounter in their direct mail campaigns.
How does direct mail perform compared to other channels?

Event Partners

Guest Speaker

Tatiana Afanasyeva

Marketing & Growth at Lob

Lob automates direct mail & address verification for modern businesses. More than 7,000 companies use Lob’s APIs to move faster and create new growth opportunities. One in four U.S. households have received mail generated through Lob’s platform.

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

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Event Information

Mar 30, 2021 12:00 pm - 1:00 PM

Event format

BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?