Preparing For The Future of Digital Media & 3rd Party Cookies - Google's Latest Swerve

Jul 14, 2021 12:00 pm1:00 PM EST

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Event Description

In this discussion, we will take a look at the privacy and technology changes at play in the industry today. Following a review of changes already in process and those on the horizon, we will discuss how third party cookie deprecation will impact platforms unevenly, leaving companies to decide where to focus their advertising efforts. We will share Deloitte Digital’s insights on how to prepare for the new future of digital media, including the areas that require companies’ near-term focus to maintain continuity in their media programs.

BWG Connect & Deloitte Digital invite you to join us in a compelling discussion about how organizations are adapting to this new future of digital media.

BWG Connect & Deloitte Digital invite you to participate in an interactive discussion with your peers discussing the digital transformation divide in the insurance industry.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • What are the major privacy and technology changes currently at play
  • How will the deprecation of third party cookies impact various platforms
  • Where should companies deploy their advertising efforts - Winning channels and  strategies
  • What are the top challenges in this new cookieless environment
  • Key risks to marketing and analytics performance

Event Partners

Guest Speakers

Aaron Conant

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Ken Nelson

Advertising, Marketing and Commerce Ecosystem Lead at Deloitte Digital

Ken specializes in marketing measurement and attribution, data-driven advertising, and business product development through alliances. In this role, he is responsible for Deloitte Digital’s ecosystem of startups, established technology companies, and large advertising and media companies. Before joining Deloitte, he worked at marketing technology firms where he developed ecosystems of technology and data partnerships, expanded platform and services capabilities, and advised ad agency and advertising executives on effective digital marketing business strategies and solutions.

Kelly Leger

Partner Managing Director at Deloitte Digital

Kelly Leger is the Partner Managing Director at Deloitte Digital, where she focuses on data, identity, and CRM/CXM solutions for clients. Kelly has almost two decades of leadership experience that spans the US, UK, and EMEA. With a wide range of expertise, she has worked on the ground floor of data startups, held leadership positions for a global ad agency, and gained extensive knowledge in media and publishing. Before joining Deloitte Digital, Kelly was the Senior Vice President and Head of Sales & Solutions at Merkury.

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Ken Nelson

Advertising, Marketing and Commerce Ecosystem Lead at Deloitte Digital

Ken specializes in marketing measurement and attribution, data-driven advertising, and business product development through alliances. In this role, he is responsible for Deloitte Digital’s ecosystem of startups, established technology companies, and large advertising and media companies. Before joining Deloitte, he worked at marketing technology firms where he developed ecosystems of technology and data partnerships, expanded platform and services capabilities, and advised ad agency and advertising executives on effective digital marketing business strategies and solutions.

Kelly Leger

Partner Managing Director at Deloitte Digital

Kelly Leger is the Partner Managing Director at Deloitte Digital, where she focuses on data, identity, and CRM/CXM solutions for clients. Kelly has almost two decades of leadership experience that spans the US, UK, and EMEA. With a wide range of expertise, she has worked on the ground floor of data startups, held leadership positions for a global ad agency, and gained extensive knowledge in media and publishing. Before joining Deloitte Digital, Kelly was the Senior Vice President and Head of Sales & Solutions at Merkury.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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