Preparing For The Future of Digital Media & 3rd Party Cookies - Google's Latest Swerve

Jul 14, 2021 12:00 pm1:00 PM EST

Summary

In this discussion, we will take a look at the privacy and technology changes at play in the industry today. Following a review of changes already in process and those on the horizon, we will discuss how third party cookie deprecation will impact platforms unevenly, leaving companies to decide where to focus their advertising efforts. We will share Deloitte Digital’s insights on how to prepare for the new future of digital media, including the areas that require companies’ near-term focus to maintain continuity in their media programs.

BWG Connect & Deloitte Digital invite you to join us in a compelling discussion about how organizations are adapting to this new future of digital media.

BWG Connect & Deloitte Digital invite you to participate in an interactive discussion with your peers discussing the digital transformation divide in the insurance industry.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • What are the major privacy and technology changes currently at play
  • How will the deprecation of third party cookies impact various platforms
  • Where should companies deploy their advertising efforts - Winning channels and  strategies
  • What are the top challenges in this new cookieless environment
  • Key risks to marketing and analytics performance

Event Partners

Guest Speaker

Kelly Leger

Partner Managing Director at Deloitte Digital

Kelly's career spans 18 years across US, UK, and EMEA. From being on the ground-floor of data start-ups to serving as VP and SVP for a global ad agency, driving identity based solutions has been at the core of her career. Having this background paired with the experience of living and working in both the US and the UK has afforded Kelly a unique understanding of the complexities that come with 1P data and 3rd party data, data technology ( CDP, DMP, Data Lakes, Analytic Tools and Software enablement) privacy and data regulations ( GDPR, CCPA), in building successful multi-market, global strategies for identity-based marketing and enterprise solutions.

Ken Nelson

Advertising, Marketing and Commerce Ecosystem Lead at Deloitte Digital

Ken specializes in marketing measurement and attribution, data-driven advertising, and business product development through alliances. In this role, he is responsible for Deloitte Digital’s ecosystem of startups, established technology companies, and large advertising and media companies. Before joining Deloitte, he worked at marketing technology firms where he developed ecosystems of technology and data partnerships, expanded platform and services capabilities, and advised ad agency and advertising executives on effective digital marketing business strategies and solutions.

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

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Event Information

Jul 14, 2021 12:00 pm - 1:00 PM EST

Event format

Roundtable Layout
Featuring 20+ executives, where everyone can contribute, ask questions and learn from peers
On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after

BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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