Preparing For The Future of Digital Media & 3rd Party Cookies - Google's Latest Swerve
Jul 14, 2021 12:00 PM - 1:00 PM EST
In this discussion, we will take a look at the privacy and technology changes at play in the industry today. Following a review of changes already in process and those on the horizon, we will discuss how third party cookie deprecation will impact platforms unevenly, leaving companies to decide where to focus their advertising efforts. We will share Deloitte Digital’s insights on how to prepare for the new future of digital media, including the areas that require companies’ near-term focus to maintain continuity in their media programs.
BWG Connect & Deloitte Digital invite you to join us in a compelling discussion about how organizations are adapting to this new future of digital media.
Deloitte Digital offers strategic, mobile, digital content, digital ERP, web, and digital design, and communication solutions.
Connect with Deloitte Digital
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Partner Managing Director at Deloitte Digital
Kelly Leger is the Partner Managing Director at Deloitte Digital, where she focuses on data, identity, and CRM/CXM solutions for clients. Kelly has almost two decades of leadership experience that spans the US, UK, and EMEA. With a wide range of expertise, she has worked on the ground floor of data startups, held leadership positions for a global ad agency, and gained extensive knowledge in media and publishing. Before joining Deloitte Digital, Kelly was the Senior Vice President and Head of Sales & Solutions at Merkury.
Advertising, Marketing and Commerce Ecosystem Lead at Deloitte Digital
Ken specializes in marketing measurement and attribution, data-driven advertising, and business product development through alliances. In this role, he is responsible for Deloitte Digital’s ecosystem of startups, established technology companies, and large advertising and media companies. Before joining Deloitte, he worked at marketing technology firms where he developed ecosystems of technology and data partnerships, expanded platform and services capabilities, and advised ad agency and advertising executives on effective digital marketing business strategies and solutions.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Partner Managing Director at Deloitte Digital
Kelly Leger is the Partner Managing Director at Deloitte Digital, where she focuses on data, identity, and CRM/CXM solutions for clients. Kelly has almost two decades of leadership experience that spans the US, UK, and EMEA. With a wide range of expertise, she has worked on the ground floor of data startups, held leadership positions for a global ad agency, and gained extensive knowledge in media and publishing. Before joining Deloitte Digital, Kelly was the Senior Vice President and Head of Sales & Solutions at Merkury.
Advertising, Marketing and Commerce Ecosystem Lead at Deloitte Digital
Ken specializes in marketing measurement and attribution, data-driven advertising, and business product development through alliances. In this role, he is responsible for Deloitte Digital’s ecosystem of startups, established technology companies, and large advertising and media companies. Before joining Deloitte, he worked at marketing technology firms where he developed ecosystems of technology and data partnerships, expanded platform and services capabilities, and advised ad agency and advertising executives on effective digital marketing business strategies and solutions.
