Join CPG and Grocery leaders as we discuss the opportunities and challenges facing CPG companies and retailers as they look to build their 1st Party databases to better identify and understand their consumers to drive personalization in their marketing initiatives.

As privacy concerns accelerate the deprecation of 3rd party identifiers, marketers have turned their attention to 1st party data strategies. We invite you to learn more about strategies and solutions your peers have implemented to maximize the value of their 1st party data.

• Strategies to overcome 3rd party cookie deprecation
• Roadblocks to achieving omnichannel personalization
• Growing your 1st Party Connections by understanding your best customers
• How data clean rooms can scale your direct consumer relationships
• Retaining customers when loyalty is fleeting
• Retail Media Networks