The Cookieless Present: Discovering New, Genuine Ways To Collect Data & Gain Insights Into Your Customers

May 16, 2022 12:00 pm1:00 pm EST

Summary

When personal data is harder to obtain, customer intelligence becomes more valuable. In this new era of privacy, every brand is now a data company. It’s important to develop digital transformation strategies that boost your ability to collect and utilize first-party data.

It’s time to welcome a new era of privacy.

Forward-thinking brands are embracing the end of third-party cookies with new levels of transparency and authentic conversations. To succeed, every company must discover new, genuine ways to collect data and gain insights into their customers.

BWG Connect & Hero Digital invite you to participate in an interactive discussion with your peers.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • People are demanding more privacy online. Major web browsers have ended (or are ending) their support for third-party cookies and there are increased penalties for privacy law violations.
  • The shift toward privacy-centric behavior has significant implications for enterprise companies.
  • Marketing strategies that rely heavily on third-party cookies are disappearing. Serving targeted ads and personalized content to prospects and customers is going to be challenging.

Event Partners

Guest Speaker

Tiffany Serbus-Gustaveson

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Kevin Lazorik

Senior Vice President and Co-Founder at Hero Digital

Kevin Lazorik is the Senior Vice President of Alliances at Hero Digital. Kevin’s success is based on more than 20 years of defining and guiding the implementation of industry best practices and standards to strengthen organizations and drive competitive growth. Before Hero Digital, Kevin was a business strategy consultant, Senior Director of Client Services at SolutionSet, and Solutions Director for Backbase. He received his master’s in business administration from Penn State Great Valley and his bachelor’s in computer science from Villanova University.

Chris Harrison

CEO at FullContact Inc

Chris leads the company in creating meaningful connections between brands and their customers, leaning on his combined business management and engineering expertise.

With nearly 30 years of experience designing and building marketing systems, Chris has amassed invaluable knowledge on marketing technology and data solutions. He combines his business management and engineering expertise with a proven ability to build high-performance leaders, teams, products and architectures.

Over the last two decades, Chris has been instrumental in creating solutions that enabled Fortune 1000 companies to attract new customers and maintain brand loyalty. He served as President of the Marketing Technology division at Epsilon, while concurrently filling the position of CTO. He led product, engineering, professional services, sales, marketing and operations teams that went on to build award-winning products.

Chris’ career has also included roles at The Michaels Companies, Inc., RadioShack, and the U.S. Department of the Interior, where he worked as a software engineer and database architect. Formally trained in database theory, systems design, programming, and artificial intelligence, he applies the sciences to customer experiences to help consumers make meaningful connections to brands.

Event Moderator

Tiffany Serbus-Gustaveson

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Kevin Lazorik

Senior Vice President and Co-Founder at Hero Digital

Kevin Lazorik is the Senior Vice President of Alliances at Hero Digital. Kevin’s success is based on more than 20 years of defining and guiding the implementation of industry best practices and standards to strengthen organizations and drive competitive growth. Before Hero Digital, Kevin was a business strategy consultant, Senior Director of Client Services at SolutionSet, and Solutions Director for Backbase. He received his master’s in business administration from Penn State Great Valley and his bachelor’s in computer science from Villanova University.

Chris Harrison

CEO at FullContact Inc

Chris leads the company in creating meaningful connections between brands and their customers, leaning on his combined business management and engineering expertise.

With nearly 30 years of experience designing and building marketing systems, Chris has amassed invaluable knowledge on marketing technology and data solutions. He combines his business management and engineering expertise with a proven ability to build high-performance leaders, teams, products and architectures.

Over the last two decades, Chris has been instrumental in creating solutions that enabled Fortune 1000 companies to attract new customers and maintain brand loyalty. He served as President of the Marketing Technology division at Epsilon, while concurrently filling the position of CTO. He led product, engineering, professional services, sales, marketing and operations teams that went on to build award-winning products.

Chris’ career has also included roles at The Michaels Companies, Inc., RadioShack, and the U.S. Department of the Interior, where he worked as a software engineer and database architect. Formally trained in database theory, systems design, programming, and artificial intelligence, he applies the sciences to customer experiences to help consumers make meaningful connections to brands.

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Event Information

May 16, 2022 12:00 pm - 1:00 PM EST

Event format

Roundtable Layout
Featuring 20+ executives, where everyone can contribute, ask questions and learn from peers
On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after

BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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