The Changing Face of Commerce

Emergent Technology is Shaping the B2B & B2C Commerce Experience

May 19, 2022 6:00 PM8:30 PM EST

Event Description

As businesses & consumers rely more on digital channels to purchase goods, people are engaging more with brands through a variety of internet-connected options. Emboldened by new technologies and powered by connectivity, people expect personalized digital experiences tailored to their specific needs. The dramatic shift in buying behaviors and the complexities of rapidly evolving technologies alike have proven challenging for the enterprise.

With the emergence of next generation smartphones and handheld devices eCommerce broke free from the desktop. Complimented by technologies including responsive web design and native apps, mobile commerce was soon embraced by consumers all over the world. This technological revolution has resulted in a dramatic transformation of traditional business models within a very short period of time. Today mobile commerce is a daily fixture in the lives of millions. In a time when businesses and consumers demand digital commerce experiences which are seamless and ultra-fast, yesterday’s technologies are now at a disadvantage.

Adobe & Blue Acorn iCi are bringing together an impressive lineup of B2B & B2C modernizing merchants to share their stories on how new technologies like Headless Commerce, Progressive Web Apps (PWA) & Microservices are transforming commerce business models.

Discussion Topics

  • How PWA is transforming and shaping the mobile experience for B2B & B2C
  • Leveraging Headless to enable acceleration of front-end updates in support of marketing campaigns & promotions through
  • Hear real use cases on how Microservices can give you the freedom to experiment and fail fast

Event Partners

Blue Acorn iCi

Blue Acorn iCi is a leading digital customer experience company that solves problems and delivers results. The first company of its kind to pioneer what's possible through the convergence of analytics, digital commerce, customer experience, and Experience Driven Commerce (XDC) services.

Connect with Blue Acorn iCi

Adobe

Adobe Experience Cloud is the most comprehensive suite of customer experience management tools on the market. With solutions for data, content delivery, commerce, personalization, and more, this marketing stack is created with the world’s first platform designed specifically to create engaging customer experiences. Each product has built-in artificial intelligence and works seamlessly with other Adobe products. And they integrate with your existing technology and future innovations, so you can consistently deliver the right experience every time.

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Guest Speakers

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Emma Lockwood

Product Marketing Manager at Adobe

Rick Buczynski

VP of Solution Architecture at Blue Acorn iCi

Event Moderator

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Emma Lockwood

Product Marketing Manager at Adobe

Rick Buczynski

VP of Solution Architecture at Blue Acorn iCi

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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