The Changing Face of Commerce

Emergent Technology is Shaping the B2B & B2C Commerce Experience

May 19, 2022 6:00 pm8:30 PM EST

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Event Description

As businesses & consumers rely more on digital channels to purchase goods, people are engaging more with brands through a variety of internet-connected options. Emboldened by new technologies and powered by connectivity, people expect personalized digital experiences tailored to their specific needs. The dramatic shift in buying behaviors and the complexities of rapidly evolving technologies alike have proven challenging for the enterprise.

With the emergence of next generation smartphones and handheld devices eCommerce broke free from the desktop. Complimented by technologies including responsive web design and native apps, mobile commerce was soon embraced by consumers all over the world. This technological revolution has resulted in a dramatic transformation of traditional business models within a very short period of time. Today mobile commerce is a daily fixture in the lives of millions. In a time when businesses and consumers demand digital commerce experiences which are seamless and ultra-fast, yesterday’s technologies are now at a disadvantage.

Adobe & Blue Acorn iCi are bringing together an impressive lineup of B2B & B2C modernizing merchants to share their stories on how new technologies like Headless Commerce, Progressive Web Apps (PWA) & Microservices are transforming commerce business models.

BWG Connect, Adobe & Blue Acorn iCi invite you to participate in a networking & knowledge-sharing event with your peers.

As always, there will be no sales pitches and there is no cost to join.

There is Limited Seating Available and RSVP is Required! 

Discussion Topics

  • How PWA is transforming and shaping the mobile experience for B2B & B2C
  • Leveraging Headless to enable acceleration of front-end updates in support of marketing campaigns & promotions through
  • Hear real use cases on how Microservices can give you the freedom to experiment and fail fast

Event Partners

Guest Speakers

Tiffany Serbus-Gustaveson

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Emma Lockwood

Product Marketing Manager at Adobe

Rick Buczynski

VP of Solution Architecture at Blue Acorn iCi

Event Moderator

Tiffany Serbus-Gustaveson

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Emma Lockwood

Product Marketing Manager at Adobe

Rick Buczynski

VP of Solution Architecture at Blue Acorn iCi

Request the Full Recording

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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