The Changing Face of Commerce
May 19, 2022 6:00 PM - 8:30 PM EST
As businesses & consumers rely more on digital channels to purchase goods, people are engaging more with brands through a variety of internet-connected options. Emboldened by new technologies and powered by connectivity, people expect personalized digital experiences tailored to their specific needs. The dramatic shift in buying behaviors and the complexities of rapidly evolving technologies alike have proven challenging for the enterprise.
With the emergence of next generation smartphones and handheld devices eCommerce broke free from the desktop. Complimented by technologies including responsive web design and native apps, mobile commerce was soon embraced by consumers all over the world. This technological revolution has resulted in a dramatic transformation of traditional business models within a very short period of time. Today mobile commerce is a daily fixture in the lives of millions. In a time when businesses and consumers demand digital commerce experiences which are seamless and ultra-fast, yesterday’s technologies are now at a disadvantage.
Adobe & Blue Acorn iCi are bringing together an impressive lineup of B2B & B2C modernizing merchants to share their stories on how new technologies like Headless Commerce, Progressive Web Apps (PWA) & Microservices are transforming commerce business models.
Blue Acorn iCi is a leading digital customer experience company that solves problems and delivers results. The first company of its kind to pioneer what's possible through the convergence of analytics, digital commerce, customer experience, and Experience Driven Commerce (XDC) services.
Connect with Blue Acorn iCi
Adobe Experience Cloud is the most comprehensive suite of customer experience management tools on the market. With solutions for data, content delivery, commerce, personalization, and more, this marketing stack is created with the world’s first platform designed specifically to create engaging customer experiences. Each product has built-in artificial intelligence and works seamlessly with other Adobe products. And they integrate with your existing technology and future innovations, so you can consistently deliver the right experience every time.
Connect with Adobe
Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
Product Marketing Manager at Adobe
VP of Solution Architecture at Blue Acorn iCi
Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
Product Marketing Manager at Adobe
VP of Solution Architecture at Blue Acorn iCi
