The Case for Not Cutting Content

Jan 24, 2023 1:30 PM2:30 PM EST

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This discussion is for you if you're: 

  • A brand marketer concerned about losing your ability to get the visual assets that you need to tell your brand's story
  • A performance marketer worried about increasing CPLs and your ability to introduce new creative to continually test and optimize your campaigns
  • A CMO, Co-founder, Director, or VP looking to understand the actual value of visual content and its impact on your balance sheet

Event Partners

Cohley

Cohley is a content generation and testing platform that helps brands create content for social ads, email marketing, websites, and more.

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Guest Speaker

Tom Logan LinkedIn

Co-Founder & CEO at Cohley

Tom Logan is the Co-founder and CEO at Cohley, a two-sided marketplace that helps brands generate content to help win across digital. At Cohley, they empower marketers to generate a firehose of custom, branded assets that include full usage rights. Tom’s focus is the idea that real people can create branded content.

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Event Moderator

Tom Logan LinkedIn

Co-Founder & CEO at Cohley

Tom Logan is the Co-founder and CEO at Cohley, a two-sided marketplace that helps brands generate content to help win across digital. At Cohley, they empower marketers to generate a firehose of custom, branded assets that include full usage rights. Tom’s focus is the idea that real people can create branded content.

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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