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The Blurring Lines: How DTC Brands and Retailers Drive B2B Growth

VIP Dinner - New York City, NY

Dec 11, 2024 6:00 PM - 8:30 PM EDT

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Here's what we talked about

  • Understanding the Similarities & Differences between traditional B2B & DTC Strategies
    • How direct-to-consumer (DTC) brands and retailers can create substantial B2B opportunities through partnerships, wholesale, and innovative distribution models that go beyond traditional boundaries.
  • Beyond ACH: The Future of B2B Payments in a Digital Economy
    • We’ll break down the need for diverse payment options that include not only ACH but also digital wallets, corporate credit balances, and instant payments to enhance convenience, flexibility, and cash flow for B2B clients.
  • Personalization at Scale: Meeting B2B Buyers' Expectations in 2025
    • How B2B eCommerce merchants can offer a tailored experience to clients, borrowing from the DTC playbook while addressing the unique demands of corporate buyers, such as bulk ordering and contract pricing.
  • B2B Platforms as Ecosystems: Collaboration Beyond Transactions
    • How B2B platforms can act as ecosystems, fostering partnerships, enhancing service offerings, and creating seamless integrations for logistics, payments, and inventory management to build lasting relationships.
  • Adapting B2B Sales Channels to a Hybrid Sales Model
    • We’ll break down the strategies for integrating online and offline B2B sales experiences, allowing traditional sales teams to work alongside e-commerce solutions to enhance customer experience and drive more substantial deals.

Event Partners

PayPal

PayPal is a technology platform and digital payments company. It provides technology and payment solutions that facilitate mobile, in-app, and online payments for merchants and consumers.

Connect with PayPal

BigCommerce

BigCommerce is a leading Open SaaS ecommerce platform that empowers merchants of all sizes to build, innovate and grow their businesses online. BigCommerce provides merchants sophisticated enterprise-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2C and B2B companies across 150 countries and numerous industries use BigCommerce to create beautiful, engaging online stores, including Ben & Jerry’s, Molton Brown, S.C. Johnson, Skullcandy, SoloStove and Vodafone.

Connect with BigCommerce

Guest Speakers

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Nicole Walker LinkedIn

Sr. Director, Strategic Business Development, Payment Partnerships at BigCommerce

Richard Gilbert LinkedIn

Director, Strategic Partnerships at PayPal

Richard Gilbert is Director, Strategic Partnerships for PayPal. He is an experienced Strategic Partnerships and Business Development professional with expertise in eCommerce, Payments and Digital Marketing. Richard specializes in creating new business models for growth and by developing partnerships to support brands’ corporate development and growth objectives.

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Nicole Walker LinkedIn

Sr. Director, Strategic Business Development, Payment Partnerships at BigCommerce

Richard Gilbert LinkedIn

Director, Strategic Partnerships at PayPal

Richard Gilbert is Director, Strategic Partnerships for PayPal. He is an experienced Strategic Partnerships and Business Development professional with expertise in eCommerce, Payments and Digital Marketing. Richard specializes in creating new business models for growth and by developing partnerships to support brands’ corporate development and growth objectives.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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