The Behavioral Health Balancing Act: Digital Marketing Strategies that are Successful and Compliant

Apr 23, 2024 1:30 PM2:30 PM EST

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Event Description

Behavioral health marketing has never been more competitive – or complex. It requires a delicate balancing act between effective communications on the one hand and successful compliance. On the other. How can marketers master this balancing act? We invite you to join us for an insightful panel discussion where industry experts will share innovative digital marketing strategies and best practices for navigating the labyrinth of the ever-evolving compliance landscape.

BWG Connect & Global Prairie invites you to participate in an interactive discussion with your peers.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

Event Partners

Global Prairie

Global Prairie delivers transformational branding, marketing and digital solutions through the lens of an organization’s unique purpose. Bringing together industry leading strategy, creativity and technology expertise, we generate measurable business and social impact for our clients, their stakeholders and the world.

Connect with Global Prairie

Guest Speakers

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Len Matty LinkedIn

Sr. Director, Digital Strategy & Media at UHS

Len is the Senior Director of Digital Strategy & Media at Universal Health Services, Inc. (NYSE: UHS) His team provides comprehensive digital marketing solutions to 27 inpatient acute care hospitals, 333 inpatient behavioral health facilities, 40+ outpatient facilities and ambulatory care access points, an insurance offering, and a physician network located in 39 U.S. States, Washington, D.C., Puerto Rico and the United Kingdom. Prior to joining UHS, Len lead the digital marketing team at a Philadelphia based non-profit healthcare system.

Chris Hemphill LinkedIn

Sr. Director, Commercial Intelligence at Woebot Health

Chris Hemphill is the Senior Director of Commercial Intelligence at Woebot Health. In their role, they focus on helping health systems make data-driven decisions and evaluate data products. Chris held various roles at Actium Health, including VP of Applied AI and Growth and held a number of roles at Influence Health, including Director of Sales and Learning Enablement and Sales Operations Manager.

Paul Wood LinkedIn

Chief Communications & Marketing Officer at Cohen Veterans Network

Paul Wood is the Chief Communications & Marketing Officer at Cohen Veterans Network. Cohen Veterans Network is a nonprofit organization with a mission to improve the quality of life for post-9/11 veterans and their families. Paul is responsible for setting the overall communications strategy for Cohen Veterans Network and oversees internal and external communications, brand management, national marketing, and more. Previously, Paul was a Partner and Client Leader at Ketchum, Partner and Managing Director at PainePR, and the Vice President and Group Manager at Burson-Marsteller.

Tom Hileman LinkedIn

Managing Partner, Digital at Global Prairie

Tom Hileman is the Managing Partner of Digital at Global Prairie, an award-winning digital marketing agency that delivers high-touch, data-driven marketing solutions for leading healthcare organizations nationwide. With more than 25 years of multi-industry experience, he leverages strategic insights, measurable engagement tactics and technology to drive business growth and success. Tom has spoken at HCIC, HMPS, World Congress, SHSMD, Adobe, and other healthcare and technology events.

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Len Matty LinkedIn

Sr. Director, Digital Strategy & Media at UHS

Len is the Senior Director of Digital Strategy & Media at Universal Health Services, Inc. (NYSE: UHS) His team provides comprehensive digital marketing solutions to 27 inpatient acute care hospitals, 333 inpatient behavioral health facilities, 40+ outpatient facilities and ambulatory care access points, an insurance offering, and a physician network located in 39 U.S. States, Washington, D.C., Puerto Rico and the United Kingdom. Prior to joining UHS, Len lead the digital marketing team at a Philadelphia based non-profit healthcare system.

Chris Hemphill LinkedIn

Sr. Director, Commercial Intelligence at Woebot Health

Chris Hemphill is the Senior Director of Commercial Intelligence at Woebot Health. In their role, they focus on helping health systems make data-driven decisions and evaluate data products. Chris held various roles at Actium Health, including VP of Applied AI and Growth and held a number of roles at Influence Health, including Director of Sales and Learning Enablement and Sales Operations Manager.

Paul Wood LinkedIn

Chief Communications & Marketing Officer at Cohen Veterans Network

Paul Wood is the Chief Communications & Marketing Officer at Cohen Veterans Network. Cohen Veterans Network is a nonprofit organization with a mission to improve the quality of life for post-9/11 veterans and their families. Paul is responsible for setting the overall communications strategy for Cohen Veterans Network and oversees internal and external communications, brand management, national marketing, and more. Previously, Paul was a Partner and Client Leader at Ketchum, Partner and Managing Director at PainePR, and the Vice President and Group Manager at Burson-Marsteller.

Tom Hileman LinkedIn

Managing Partner, Digital at Global Prairie

Tom Hileman is the Managing Partner of Digital at Global Prairie, an award-winning digital marketing agency that delivers high-touch, data-driven marketing solutions for leading healthcare organizations nationwide. With more than 25 years of multi-industry experience, he leverages strategic insights, measurable engagement tactics and technology to drive business growth and success. Tom has spoken at HCIC, HMPS, World Congress, SHSMD, Adobe, and other healthcare and technology events.

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Aaron Conant

Co-Founder & Managing Director at BWG Connect


BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.

Co-Founder & Managing Director Aaron Conant runs the group & connects with dozens of brand executives every week, always for free.


Schedule a free consultation call

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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