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The Advanced User’s Guide to Amazon Marketing Cloud

Jun 11, 2024 1:30 PM - 2:30 PM EST

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Here's what we talked about

  • We'll review the datasets available in AMC, from Sponsored Products to Twitch, DSP to Paid Features, and the use-cases for each.
  • How to outline the high-returning AMC audiences you need to build, such as shoppers who opted not to Subscribe & Save, or shoppers who searched your best keywords but didn’t click your product and also how to discuss inclusions of organic, non-ad-attributed shopper events.
  • We'll break down the benefits of connecting your DTC data to AMC, including how to exclude your DTC shoppers from your DSP campaigns.

Event Partners

Intentwise

Intentwise's platform empowers ecommerce advertisers, aggregators, and agencies with recommendations, and data infrastructure for Amazon, Walmart, and more.

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Guest Speaker

Sreenath Reddy LinkedIn

CEO at Intentwise

Sreenath Reddy is the Founder of Intentwise, a technology platform that provides professional advertisers, large-scale aggregators, and high-volume agencies with automation, competitive intelligence, and data infrastructure for Amazon and other eCommerce sites. With more than 20 years of experience in the digital advertising and data analytics space, he utilizes AI to solve marketplace eCommerce challenges. Before founding Intentwise, Sreenath was the Senior Director of Marketing Strategy at Orbitz Worldwide.

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Event Moderator

Sreenath Reddy LinkedIn

CEO at Intentwise

Sreenath Reddy is the Founder of Intentwise, a technology platform that provides professional advertisers, large-scale aggregators, and high-volume agencies with automation, competitive intelligence, and data infrastructure for Amazon and other eCommerce sites. With more than 20 years of experience in the digital advertising and data analytics space, he utilizes AI to solve marketplace eCommerce challenges. Before founding Intentwise, Sreenath was the Senior Director of Marketing Strategy at Orbitz Worldwide.

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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