Are you using Amazon Marketing Cloud to its full potential? You might already know that AMC lets you track your shopper journeys across DSP and sponsored ads. But what if you want to get more advanced in how you’re leveraging the platform? Sreenath Reddy, CEO and Co-Founder of Intentwise, has been working with hundreds of brands and agencies to develop advanced AMC use cases, and is going to share his most advanced tactics for Amazon Marketing Cloud during this live webinar.

BWG Connect & Intentwise invites you to participate in an interactive discussion with your peers.

As always, there will be no sales pitches and there is no cost to join.

• We'll review the datasets available in AMC, from Sponsored Products to Twitch, DSP to Paid Features, and the use-cases for each.
• How to outline the high-returning AMC audiences you need to build, such as shoppers who opted not to Subscribe & Save, or shoppers who searched your best keywords but didn’t click your product and also how to discuss inclusions of organic, non-ad-attributed shopper events.
• We'll break down the benefits of connecting your DTC data to AMC, including how to exclude your DTC shoppers from your DSP campaigns.