Getting Beyond the Either/Or of Virtual vs. In-Person Care

Apr 13, 2021 2:00 pm3:00 PM EST

Summary

The pandemic opened the door to many new technologies, including telehealth, that offer a new level of convenience and ease and put consumers — and their preferences — at the center of care. As more patients and providers embrace virtual care, however, it’s becoming clear how important trust, comfort, and an ongoing relationship are in any mode of care. From the consumer perspective, where are the greatest opportunities for expanding virtual healthcare? And how can healthcare providers testing these new waters deliver a personal, patient-first virtual care experience on par with in-person visits? To answer this question, Hero Digital surveyed 1,500 people about their expectations and sentiment when it comes to interacting with their healthcare providers. The recently-released study examines different care contexts to identify where virtual makes sense — and where it may not.

BWG Connect, Adobe & Hero Digital invite you to participate in an interactive discussion with your peers, exploring this shifting landscape.

There is no cost to join. There are no Sales Pitches or Presentations.

This event is co-hosted by Adobe, Hero Digital and BWG Connect.

Discussion Topics

  • Telehealth adoption and openness surged over the past year, with 83% of patients now saying they are willing to seek virtual care.
  • Non-urgent sick and wellness visits offer an easy gateway to Telehealth, while the frequency of visits for ongoing condition management makes it a good fit for virtual care.
  • Nearly 70% of patients still feel that in-person care is more reliable, though they remain open to telehealth.
  • Relationships translate to trust — patients are far more likely to believe a diagnosis from their primary care physician and known specialists.
  • While digital experience is less of an “expectation” in healthcare, it is becoming more of a differentiator with over half (56%) of customers expecting easy digital experiences and even more (61%) expecting telehealth options.

Event Partner

Guest Speaker

Gonzalo Castro

Director, Product at Optum

Optum is a health services and innovation company on a mission to help people live healthier lives and to help make the health system work better for everyone.

Thomas Swanson

Head of Industry Strategy & Marketing - Health & Life Sciences, Adobe

Healthcare consumers are comparing digital experiences across platforms, across industries, and their expectations of what is a good experience, a bad experience, an exceptional experience are evolving rapidly. And this is exactly where Adobe plays.

Kate Dalbey

Senior Vice President Client Services, Hero Digital

Hero Digital is a leading independent customer experience company founded in California at the intersection of business, design, and technology. Hero Digital works with the C-Suite of the Fortune 500 to drive transformational business growth through superior customer experiences that deliver brand and consumer value.

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

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Event Information

Apr 13, 2021 2:00 pm - 3:00 PM EST

Event format

Roundtable Layout
Featuring 20+ executives, where everyone can contribute, ask questions and learn from peers
On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after
BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, BWG Connect provides free consultations & specializes in helping brands of all sizes with their eCommerce planning and execution. Our team has decades of experience related to the eCommerce & retail ecosystem, and will take the time to understand your goals so that we can help you build a winning strategy that is curated specifically for your business. We have had 1x1 conversations with over 3,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting edge and provide our clients with best -in-class guidance on how to win in the digital world.
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