Surviving the Retail Healthcare Squeeze: Strategies for Health Systems
Aug 6, 2024 3:00 PM - 4:00 PM EST
Global Prairie delivers transformational branding, marketing and digital solutions through the lens of an organization’s unique purpose. Bringing together industry leading strategy, creativity and technology expertise, we generate measurable business and social impact for our clients, their stakeholders and the world.
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Adobe Experience Cloud is the most comprehensive suite of customer experience management tools on the market. With solutions for data, content delivery, commerce, personalization, and more, this marketing stack is created with the world’s first platform designed specifically to create engaging customer experiences. Each product has built-in artificial intelligence and works seamlessly with other Adobe products. And they integrate with your existing technology and future innovations, so you can consistently deliver the right experience every time.
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Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
VP, Marketing and Community Relations at TriHealth
Rob Whitehouse is Vice President of Marketing & Communications for TriHealth, an integrated health system in Cincinnati, Ohio. Rob has a strong mix of senior marketing and communications leadership experiences, both within and outside of the healthcare industry. In previous roles, Rob has led teams at The Cleveland Clinic, University Hospitals Health System in Cleveland, Goodyear Tire & Rubber Company, Summa Health System in Akron, Ohio, and Dix & Eaton, an investor relations and public relations agency in Cleveland.
Head of Health & Life Sciences Industry at Adobe
Tom Swanson is the Head of Health & Life Sciences Industry for Health & Life Sciences at Adobe. As a healthcare expert and executive, he has over 20 years of experience in digital ecosystems. Before Adobe, Tom was the Senior Manager of Marketing Technology Platforms at Medtronic and the Director of Business Development for New Products at Media New Group Interactive.
Managing Partner, Digital at Global Prairie
Tom Hileman is the Managing Partner of Digital at Global Prairie, an award-winning digital marketing agency that delivers high-touch, data-driven marketing solutions for leading healthcare organizations nationwide. With more than 25 years of multi-industry experience, he leverages strategic insights, measurable engagement tactics and technology to drive business growth and success. Tom has spoken at HCIC, HMPS, World Congress, SHSMD, Adobe, and other healthcare and technology events.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
VP, Marketing and Community Relations at TriHealth
Rob Whitehouse is Vice President of Marketing & Communications for TriHealth, an integrated health system in Cincinnati, Ohio. Rob has a strong mix of senior marketing and communications leadership experiences, both within and outside of the healthcare industry. In previous roles, Rob has led teams at The Cleveland Clinic, University Hospitals Health System in Cleveland, Goodyear Tire & Rubber Company, Summa Health System in Akron, Ohio, and Dix & Eaton, an investor relations and public relations agency in Cleveland.
Head of Health & Life Sciences Industry at Adobe
Tom Swanson is the Head of Health & Life Sciences Industry for Health & Life Sciences at Adobe. As a healthcare expert and executive, he has over 20 years of experience in digital ecosystems. Before Adobe, Tom was the Senior Manager of Marketing Technology Platforms at Medtronic and the Director of Business Development for New Products at Media New Group Interactive.
Managing Partner, Digital at Global Prairie
Tom Hileman is the Managing Partner of Digital at Global Prairie, an award-winning digital marketing agency that delivers high-touch, data-driven marketing solutions for leading healthcare organizations nationwide. With more than 25 years of multi-industry experience, he leverages strategic insights, measurable engagement tactics and technology to drive business growth and success. Tom has spoken at HCIC, HMPS, World Congress, SHSMD, Adobe, and other healthcare and technology events.
