Successes & of Linear TV, VOD & Streaming Advertising

Oct 25, 2021 10:30 am11:30 AM EST

Summary

This discussion will provide an update on Linear & Video On-Demand (VOD) Advertising trends on a global scale. We'll discuss the current state of SSPs & DSPs, unique innovations & advertising products that are available in different markets Advertising performance across key VOD & Linear advertising channels, pros & cons of adding set-top-box VOD to AVOD media plans & more.

BWG Connect & Canoe Ventures invite you to listen-in to this educational Q&A.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • Global Perspective on Linear and Video On-Demand (VOD) Advertising spend. What trends & innovations should we keep an eye on across the US, Europe, APAC, Australia, Canada & LATAM?
    • Are there unique innovations and/or advertising products that are only available in certain markets?
  • Advantages of Adding set-top-box VOD to AVOD media plans
  • Challenges of adding set-top-box VOD to AVOD media plan
  • Current state of enabled SSPs and DSPs on Canoe set-top-box footprint

Event Partners

Guest Speaker

Chris Pizzurro

SVP, Global Sales & Marketing at Canoe Ventures

Chris Pizzurro is a leader in innovative sales with 33 years of experience in national media. He is the SVP of Global Sales and Marketing at Canoe Ventures, an advertising technology company based in Lakewood, Colorado that works with television networks. In addition to this, he serves as an Advisory Board Member at BWG Connect, a Board Member at eSports Ad Bureau, and a Board Advisor at Vupulse. 

Chris has kept his focus on traditional TV marketing and digital media advertising throughout his career. Some of his notable achievements include an Emmy award, CableFAX award, and an award nomination for a Webby.

Event Moderator

Bill Williams

CEO at BWG Strategy LLC

BWG Strategy is a research platform that provides market intelligence through Event Services, Business Development initiatives, and Market Research services. BWG hosts over 1,800 interactive executive strategy sessions (conference calls and in-person forums) annually that allow senior industry professionals across all sectors to debate fundamental business topics with peers, build brand awareness, gather market intelligence, network with customers/suppliers/partners, and pursue business development opportunities.

Provide your information below and we will be in touch.

Event Information

Oct 25, 2021 10:30 am - 11:30 AM EST

Event format

Roundtable Layout
Featuring 20+ executives, where everyone can contribute, ask questions and learn from peers
On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after

BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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