Strengthening Collaboration For Smarter Supply Chains: 2023 Digital Technology Trends
Jan 15, 2023 6:00 PM - 8:30 PM EST
The pandemic and various geopolitical events have initiated shifts in consumer purchasing habits and disruptions in the supply chain, including material shortages, port overflows, and backlogs. So, how can you manage your supply chain operations to streamline the customer experience? Forrester expects global spending on order management system software to reach $1.9 billion by 2026, up from $1.0 billion in 2021. This almost-doubled spending reflects a five- year compound annual growth rate of 12.8%.
When handling multiple supply chain disruptions simultaneously, it’s essential to develop a resiliency strategy to recover your operations. This involves extensive planning and transparent communication with suppliers to identify and address gaps in the supply chain. Once you’ve built this strategy, you can invest in digital technologies to provide a comprehensive view of your supply chain operations and give you a competitive advantage in the market.
IBM and Adobe work at the intersection of strategy, design, and technology to digitally reinvent your business. Together, they deliver more personalized experiences that delight customers across every digital touchpoint.
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Adobe Experience Cloud is the most comprehensive suite of customer experience management tools on the market. With solutions for data, content delivery, commerce, personalization, and more, this marketing stack is created with the world’s first platform designed specifically to create engaging customer experiences. Each product has built-in artificial intelligence and works seamlessly with other Adobe products. And they integrate with your existing technology and future innovations, so you can consistently deliver the right experience every time.
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Portfolio Strategy Leader, Supply Chain and Sustainability at IBM
Gautham Acharya is the Strategy and Portfolio Planning Leader at IBM, a technology consultancy that discovers, designs, and develops advanced information technology and translates it into value for businesses. As a global technology leader, he has over 18 years of experience overseeing enterprise commerce and supply chain solutions for Fortune 500 companies. Gautham manages a worldwide portfolio of more than $38 million in P&L through application consulting and implementation services. In his previous roles at IBM, Sterling Commerce, and i2 Technology, he led the delivery and architecture for over 15 large-scale implementations of order management systems, inventory management, and store engagement solutions.
Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
Product Marketing Manager at Adobe
As a Product Marketing Manager for Adobe Commerce, Alyssa partners closely with Product, Engineering, and cross-functional teams to develop product positioning and execute go-to-market strategies. During her years at Adobe, Alyssa has focused on demonstrating the value of the Adobe Experience Cloud suite of products to customers, partners, and key stakeholders to help companies achieve their goals and grow their business. Prior to joining Adobe, Alyssa specialized in brand consulting and market research, B2B tech public relations and technology incubation.
Portfolio Strategy Leader, Supply Chain and Sustainability at IBM
Gautham Acharya is the Strategy and Portfolio Planning Leader at IBM, a technology consultancy that discovers, designs, and develops advanced information technology and translates it into value for businesses. As a global technology leader, he has over 18 years of experience overseeing enterprise commerce and supply chain solutions for Fortune 500 companies. Gautham manages a worldwide portfolio of more than $38 million in P&L through application consulting and implementation services. In his previous roles at IBM, Sterling Commerce, and i2 Technology, he led the delivery and architecture for over 15 large-scale implementations of order management systems, inventory management, and store engagement solutions.
Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
Product Marketing Manager at Adobe
As a Product Marketing Manager for Adobe Commerce, Alyssa partners closely with Product, Engineering, and cross-functional teams to develop product positioning and execute go-to-market strategies. During her years at Adobe, Alyssa has focused on demonstrating the value of the Adobe Experience Cloud suite of products to customers, partners, and key stakeholders to help companies achieve their goals and grow their business. Prior to joining Adobe, Alyssa specialized in brand consulting and market research, B2B tech public relations and technology incubation.
