State of the Union for DTC Brands & New Customer Acquisition

Jul 20, 2021 2:00 pm3:00 PM EST

Summary

The current climate for marketers is, to put it lightly, incredibly complex. Consumer demand is through the roof, but so are customer acquisition costs and the challenges that have come with rising commodity costs and logistics challenges. To survive and thrive through these unique circumstances, marketers will need…

  1. TONS of content to optimize and personalize customer journeys
  2. Dedicated, even fanatical first-party communities to drive up LTV
  3. Take full advantage of buyer intent right when it’s displayed

BWG Connect & Cohley invite you to participate in an interactive discussion with your peers.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • How do inflation and logistics challenges affect marketing teams specifically? What advice would you give marketers managing these challenges?
  • How should brands adjust their channel-specific strategies through all of this uncertainty?
  • How can brands use content and creative testing to optimize the end-to-end shopper journey?
  • How can marketers cultivate dedicated communities to encourage loyalty during a time when the average consumer is more receptive to competitive substitutes?

Event Partners

Guest Speaker

Jeffrey Douglass

Vice President, Marketing at Weyco Group

WEYCO Group designs and markets quality and innovative footwear for men, women and children under a portfolio of well-recognized brand names including; Florsheim, Nunn Bush, Stacy Adams, BOGS, Rafters and Forsake.

Tom Logan

Co-Founder & CEO at Cohley

Tom Logan is the Co-Founder and CEO of NYC-based Cohley — the tech company that’s changing the way brands generate and test content. Tom leads with a “people first” mentality, continuously moving Cohley up the ranks of “Best Places to work in NYC.” Tom entered the tech world back in 2011 in Silicon Valley with Wildfire Interactive then spent a few years at Google before joining UGC-focused Piqora where he met his Co-Founder, Erik Graber.

In his free time Tom likes to play golf, drink wine from his native Santa Barbara County and relive his 15 minute of fame: Winning a car on The Price is Right in Bob Barker's final season.

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Please enter your information below to request a copy of the post-event written summary or recording.

Event Information

Jul 20, 2021 2:00 pm - 3:00 PM EST

Event format

Roundtable Layout
Featuring 20+ executives, where everyone can contribute, ask questions and learn from peers
On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after

BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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