Social Media Publishers Outlook Q&A

Apr 18, 2022 10:30 am11:30 AM EST

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Event Description

During our virtual events, we encourage senior professionals to share & network with like-minded industry peers. Each session is moderated by a BWG Connect professional to ensure that our conversations remain on topic and answer critical questions that the audience truly cares about.

All audience members will have the ability to ask live questions and will have access to introductions to any of the attendees following the event. We're always open to making connections to others within our network as well. Come join the BWG Community!

BWG Connect & Skai invite you to listen-in to a in-depth Q&A with industry leaders.

As always, there will be no sales pitches and there is no cost to join

Discussion Topics

  • How did the 1Q22 same-store, social spend shape up? Where were the individual brands social channel allocations?
  • How should brands be allocating their budgets between the different social channels?
  • If CPMs inflated, what were the driving factors behind that? How was the impression and click availability in 1Q22?
  • Updates on IDFA and the pending Google Cookie deprecation
    • What have been the to-date consequences to the social media channels?
    • How has it affected social budget allocations?
    • Which channels have done the best job regaining signal?

Event Partners

Guest Speakers

Chris Costello

Senior Director of Marketing Research at Skai

Bill Williams

CEO at BWG Strategy LLC

BWG Strategy is a research platform that provides market intelligence through Event Services, Business Development initiatives, and Market Research services. BWG hosts over 1,800 interactive executive strategy sessions (conference calls and in-person forums) annually that allow senior industry professionals across all sectors to debate fundamental business topics with peers, build brand awareness, gather market intelligence, network with customers/suppliers/partners, and pursue business development opportunities.

Event Moderator

Chris Costello

Senior Director of Marketing Research at Skai

Bill Williams

CEO at BWG Strategy LLC

BWG Strategy is a research platform that provides market intelligence through Event Services, Business Development initiatives, and Market Research services. BWG hosts over 1,800 interactive executive strategy sessions (conference calls and in-person forums) annually that allow senior industry professionals across all sectors to debate fundamental business topics with peers, build brand awareness, gather market intelligence, network with customers/suppliers/partners, and pursue business development opportunities.

Request the Full Recording

Please enter your information to request a copy of the post-event written summary or recording!

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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