During our virtual events, we encourage senior professionals to share & network with like-minded industry peers. Each session is moderated by a BWG Connect professional to ensure that our conversations remain on topic and answer critical questions that the audience truly cares about.

All audience members will have the ability to ask live questions and will have access to introductions to any of the attendees following the event. We're always open to making connections to others within our network as well. Come join the BWG Community!

BWG Connect & Skai invite you to listen-in to a in-depth Q&A with industry leaders.

As always, there will be no sales pitches and there is no cost to join

• How did the 1Q22 same-store, social spend shape up? Where were the individual brands social channel allocations?
• How should brands be allocating their budgets between the different social channels?
• If CPMs inflated, what were the driving factors behind that? How was the impression and click availability in 1Q22?
• Updates on IDFA and the pending Google Cookie deprecation
  • What have been the to-date consequences to the social media channels?
  • How has it affected social budget allocations?
  • Which channels have done the best job regaining signal?