Social Media Outlook Q&A

Nov 18, 2022 12:00 PM1:00 PM EST

Event Description

During our audio-only, Q&A sessions, we host thought leaders for thoughtful, fire-side chats to discuss the trending topics & pain points currently facing brands, merchants & retailers in the digital space. Each session is moderated by a BWG Connect professional to ensure that our conversations remain on topic and answer critical questions that the audience truly cares about.

All attendees will have the ability to ask live questions and will have access to introductions to the thought leader following the event. We're always open to making other meaningful connections to others within our network as well.

Discussion Topics & Questions

  • How was 3Q22, and 4Q22 to-date, Paid Social Spend Velocity (same store year over year) vs expectations?
    • Which social pubs over- and under-indexed relative to Social Budget share Gains?
  • Have you seen any softness/pauses relative to your brands’ digital marketing budgets as a result of economic headwinds or other factors?
  • Personal Sentiment on Meta, Google, Snapchat, TikTok & Pinterest
  • What is your outlook for TikTok in your 2022 social splits?
  • How are your brands allocating spend across the funnel in 2H22? Are changes in allocation benefiting & hurting certain publishers?
  • What are the key wildcards (positive or negative) to monitor in 2023?

Featured Expert's Company Info

Blue Wheel

Blue Wheel is an advanced digital marketing agency, with a variety of content production and Marketplace Advertising solutions that help brands scale their eCommerce business.

Connect with Blue Wheel

Featured Expert

Bill Williams LinkedIn

Founder & CEO at BWG Strategy LLC

BWG Strategy is a research platform that provides market intelligence through Event Services, Business Development initiatives, and Market Research services. BWG hosts over 1,800 interactive executive strategy sessions (conference calls and in-person forums) annually that allow senior industry professionals across all sectors to debate fundamental business topics with peers, build brand awareness, gather market intelligence, network with customers/suppliers/partners, and pursue business development opportunities.

Tayler Carpenter

Tayler Carpenter

Director of Advertising at Blue Wheel

Tayler Carpenter is the Director of Advertising at Blue Wheel, where she built the digital advertising team from the ground up. She has years of experience in managing and marketing in the digital space. In her previous roles as an SEM Strategist for Search Optics, Associate SEM Analyst for Doner, and Business Development and Marketing Manager for JDR Ventures LLC, she participated in the creation and marketing of websites, further developed client ROI by spotting performance trends and data, and worked closely with social and programmatic teams for collaborated strategies in emerging markets.

Event Moderator

Bill Williams LinkedIn

Founder & CEO at BWG Strategy LLC

BWG Strategy is a research platform that provides market intelligence through Event Services, Business Development initiatives, and Market Research services. BWG hosts over 1,800 interactive executive strategy sessions (conference calls and in-person forums) annually that allow senior industry professionals across all sectors to debate fundamental business topics with peers, build brand awareness, gather market intelligence, network with customers/suppliers/partners, and pursue business development opportunities.

Tayler Carpenter

Tayler Carpenter

Director of Advertising at Blue Wheel

Tayler Carpenter is the Director of Advertising at Blue Wheel, where she built the digital advertising team from the ground up. She has years of experience in managing and marketing in the digital space. In her previous roles as an SEM Strategist for Search Optics, Associate SEM Analyst for Doner, and Business Development and Marketing Manager for JDR Ventures LLC, she participated in the creation and marketing of websites, further developed client ROI by spotting performance trends and data, and worked closely with social and programmatic teams for collaborated strategies in emerging markets.

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
envelopephone-handsetcrossmenu linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram