Social Commerce The New Retail Revolution

Oct 29, 2020 11:00 am12:00 PM EST

Event Description

Retail will never be the same. The global pandemic is forcing a seismic shift in retail innovation and Social Commerce is at the center - creating a fun, engaging shopping experience that allows inspiration and transaction to happen in one platform.

The Social Commerce purchase journey is proving to out-perform traditional marketing tactics, driving to eCommerce sites, and proving to be the future to unlocking digital sales and customer engagement for brands.

The solution seems simple, but brands and retailers are challenged to activate the right content, influencer community and social platform experiences to move their brand one step closer to revolutionizing retail innovation.

Join us to learn how Deloitte Digital is helping brands be in the forefront of the Retail Revolution by activating the power of Social Commerce.

Discussion Topics

  • Seismic shifts in retail innovation
  • Activating the power of Social Commerce
  • Driving Inspiration and transaction via one platform
  • How Social Commerce is out-performing traditional marketing tactics - Engagement, customer journey and conversion
  • Challenges around choosing the right content, influencer and social platforms

Event Partners

Deloitte Digital

Deloitte Digital offers strategic, mobile, digital content, digital ERP, web, and digital design, and communication solutions.

Guest Speakers

Jocelyn Lee

Head of AI Advertising Practice at Deloitte Digital

Jocelyn leads Deloitte Digital’s AI Advertising practice, which is centered around helping clients leverage AI and advertising technology in their marketing organizations. She is passionate about exploring how AI and technology can augment and empower creativity in advertising.

Ken Nelson

Advertising, Marketing and Commerce Ecosystem Lead at Deloitte Digital

Ken specializes in marketing measurement and attribution, data-driven advertising, and business product development through alliances. In this role, he is responsible for Deloitte Digital’s ecosystem of startups, established technology companies, and large advertising and media companies. Before joining Deloitte, he worked at marketing technology firms where he developed ecosystems of technology and data partnerships, expanded platform and services capabilities, and advised ad agency and advertising executives on effective digital marketing business strategies and solutions.

Aaron Conant

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Event Moderator

Jocelyn Lee

Head of AI Advertising Practice at Deloitte Digital

Jocelyn leads Deloitte Digital’s AI Advertising practice, which is centered around helping clients leverage AI and advertising technology in their marketing organizations. She is passionate about exploring how AI and technology can augment and empower creativity in advertising.

Ken Nelson

Advertising, Marketing and Commerce Ecosystem Lead at Deloitte Digital

Ken specializes in marketing measurement and attribution, data-driven advertising, and business product development through alliances. In this role, he is responsible for Deloitte Digital’s ecosystem of startups, established technology companies, and large advertising and media companies. Before joining Deloitte, he worked at marketing technology firms where he developed ecosystems of technology and data partnerships, expanded platform and services capabilities, and advised ad agency and advertising executives on effective digital marketing business strategies and solutions.

Aaron Conant

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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