SEO is Dead, Long Live SEO: How to Thrive in the New SEO Reality

VIP Dinner - Chicago, IL

Oct 19, 2022 6:00 PM8:30 PM CDT

Event Description

In today’s highly competitive and complex media ecosystem, it’s growing increasingly important—and challenging—to develop an SEO strategy that aligns with the current, ever-evolving landscape and is part of a seamless consumer experience across all touchpoints.

We invite you to explore with us the most recent changes in the world of SEO and see how you can take concrete action to own the Search Engine Result Pages through building compelling content experiences.

Discussion Topics

  • The sweeping evolution of organic search
    • Increased visualization
    • Click reduction
    • Aggressive monetization
  • What modern SEO requires:
    • Holistic approach for the Search Engine Result Page
    • Optimization of all types of content sought by consumers
    • Evolving measurement model
  • How do you build compelling content?
    • Understanding audiences
    • Mapping out the customer journey
    • Designing digital content experiences
    • Efficiently producing content that performs

Event Partners

DAC

DAC is a leading international marketing agency helping brands connect with customers from the enterprise level right down to hyper-local moments since 1972.

Connect with DAC

Guest Speakers

Jenna Watson LinkedIn

Senior VP, Digital Media at DAC

Jenna’s been working in digital media since it was brand new—the real Wild West. After having spent her career moving through various agencies, she now leads DAC’s digital media practice to create and deliver award winning digital media strategies. Jenna continually strives to build strong bonds between client and agency teams, ensuring DAC’s work is truly impactful to an organization’s objectives.

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Mike Corak LinkedIn

Managing Director, US Central and Southern Regions at DAC

With more than 20 years of digital marketing experience — 10 of which were spent developing agency operational structures, service design and go-to-market strategies — Mike’s track record reads like a who’s who of American companies, including Coca-Cola, General Motors, Nike and Disney.

Event Moderator

Jenna Watson LinkedIn

Senior VP, Digital Media at DAC

Jenna’s been working in digital media since it was brand new—the real Wild West. After having spent her career moving through various agencies, she now leads DAC’s digital media practice to create and deliver award winning digital media strategies. Jenna continually strives to build strong bonds between client and agency teams, ensuring DAC’s work is truly impactful to an organization’s objectives.

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Mike Corak LinkedIn

Managing Director, US Central and Southern Regions at DAC

With more than 20 years of digital marketing experience — 10 of which were spent developing agency operational structures, service design and go-to-market strategies — Mike’s track record reads like a who’s who of American companies, including Coca-Cola, General Motors, Nike and Disney.

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
envelopephone-handsetcrossmenu linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram