SEO is Dead, Long Live SEO: How to Thrive in the New SEO Reality — from Generative AI to Compelling Content
May 10, 2023 6:00 PM - 8:30 PM CDT
In today's highly competitive and complex media ecosystem, it’s growing increasingly important — and challenging — to develop an SEO strategy that aligns with the current, ever-evolving landscape and is part of a seamless consumer experience across all touchpoints. One of the ways to tackle this challenge is by leveraging generative AI to brainstorm on-site content.
Join us for dinner, drinks and a timely conversation where we'll explore the most recent changes in the world of SEO and show you how you can take concrete action to own the Search Engine Result Pages through building compelling content experiences using generative AI. We'll also cover the do’s and don'ts when leveraging generative AI for technical SEO, ensuring that you're using the technology effectively and ethically.
BWG Connect & DAC invite you to join us for an interactive discussion over wine and dinner with your peers! We'll explore the latest trends in the space and get your questions answered.
As always, there will be no sales pitches and dinner is free.
There is Limited Seating Available and RSVP is Required!
DAC is a leading international marketing agency helping brands connect with customers from the enterprise level right down to hyper-local moments since 1972.
Connect with DAC
Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
Senior VP, Digital Media at DAC
Jenna’s been working in digital media since it was brand new—the real Wild West. After having spent her career moving through various agencies, she now leads DAC’s digital media practice to create and deliver award winning digital media strategies. Jenna continually strives to build strong bonds between client and agency teams, ensuring DAC’s work is truly impactful to an organization’s objectives.
Partner, Head of Business Development at DAC
Mario Lemieux, DAC’s Senior Vice President and leader of their high performing Business Development group, has over 30 years of experience in the marketing and advertising world. He’s led 3 of DAC’s offices to new levels and made noteworthy contributions to DAC becoming one of the most significant performance digital marketing agencies recognized by Forrester. Mario is renowned for his tenacity, passion and enthusiasm, with a solid track record in acquiring and building long-term client relationships.
He builds trust with his brands through client insights, deep industry knowledge and a close collaboration with DAC’s delivery teams, while driving innovative and integrated solutions in digital strategy, digital media (SEM, SEO, programmatic, social, content), analytics and more. He’s also worked with some of North America’s largest brands including Starbucks, Circle K, TELUS, Uniqlo, Brooks Running, and more.
Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
Senior VP, Digital Media at DAC
Jenna’s been working in digital media since it was brand new—the real Wild West. After having spent her career moving through various agencies, she now leads DAC’s digital media practice to create and deliver award winning digital media strategies. Jenna continually strives to build strong bonds between client and agency teams, ensuring DAC’s work is truly impactful to an organization’s objectives.
Partner, Head of Business Development at DAC
Mario Lemieux, DAC’s Senior Vice President and leader of their high performing Business Development group, has over 30 years of experience in the marketing and advertising world. He’s led 3 of DAC’s offices to new levels and made noteworthy contributions to DAC becoming one of the most significant performance digital marketing agencies recognized by Forrester. Mario is renowned for his tenacity, passion and enthusiasm, with a solid track record in acquiring and building long-term client relationships.
He builds trust with his brands through client insights, deep industry knowledge and a close collaboration with DAC’s delivery teams, while driving innovative and integrated solutions in digital strategy, digital media (SEM, SEO, programmatic, social, content), analytics and more. He’s also worked with some of North America’s largest brands including Starbucks, Circle K, TELUS, Uniqlo, Brooks Running, and more.
