Scaling Profitable Growth for Emerging Consumer Brands

VIP Dinner - Los Angeles, CA

Oct 29, 2024 6:00 PM8:30 PM PST

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Here's what we talked about

  • Unlocking new growth with an audience-first approach to upper-funnel expansion
  • The Meta Bid Multiplier: what it means for brands and digital marketers and how to maximize Advantage Shopping+ campaigns
  • Adapting your brand strategy amid difficult market conditions to maintain share of voice long term
  • Leveraging the right measurement tactics to evaluate the true impact of brand awareness efforts and media investment
  • UGC: how to balance brand guidelines and user generated creativity to drive greater performance

Event Partners

New Engen

New Engen is a digital marketing agency driving impact for brands across the full customer journey – maximizing it, measuring it, and repeating it.

Guest Speakers

Justin Hayashi LinkedIn

CEO at New Engen

Justin Hayashi is the Founder and CEO of New Engen, a digital marketing agency and solutions firm that helps brands drive growth through data-driven strategies, creative innovation, and full funnel expertise. At New Engen, Justin focuses on aligning strategy with client needs and fostering impactful long-term partnerships. His particular areas of expertise include marketing measurement and leveraging customer insights to inform data-driven decisions. Before founding New Engen, Justin led customer acquisition and marketing analytics at Zulily through its IPO.

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Ashley Foster LinkedIn

Creative Partnerships Lead at Meta

Sitting at the intersection of creativity, performance, and Meta’s ever-evolving product ecosystem, Ashley helps agencies and advertisers excel at what’s possible today while leaning into tomorrow’s innovation and emerging consumer behaviors. Prior to Meta, Ashley led UM Content Studio, guiding modern brand storytelling for cross-platform canvases.

Jason Blom LinkedIn

VP, Strategic Opportunities at RTB

Jason Blom is an integral part of RTB House's rapidly growing U.S. office. With over 20 years of extensive sales and management experience across the retail, wholesale, and e-commerce industries, he prioritizes providing scalable and efficient solutions that drive incremental outcomes. Previously, Jason served as the RVP of Sales at Shopkick, where he led the sales strategy for the U.S. West region.

Ariel Stoddard LinkedIn

Chief Revenue Officer at MeUndies

Ariel Stoddard is the Chief Revenue Officer at MeUndies and former General Manager at Fabletics. Ariel's unique approach to marketing blends the art of brand storytelling with the science of data-driven decision-making, a "perfect union" of creativity and analytical precision. Her passion for balancing brand building with financial performance has driven exceptional success throughout her career. We’re thrilled to have Ariel share her insights on achieving this magic in today’s competitive landscape.

Event Moderator

Justin Hayashi LinkedIn

CEO at New Engen

Justin Hayashi is the Founder and CEO of New Engen, a digital marketing agency and solutions firm that helps brands drive growth through data-driven strategies, creative innovation, and full funnel expertise. At New Engen, Justin focuses on aligning strategy with client needs and fostering impactful long-term partnerships. His particular areas of expertise include marketing measurement and leveraging customer insights to inform data-driven decisions. Before founding New Engen, Justin led customer acquisition and marketing analytics at Zulily through its IPO.

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Ashley Foster LinkedIn

Creative Partnerships Lead at Meta

Sitting at the intersection of creativity, performance, and Meta’s ever-evolving product ecosystem, Ashley helps agencies and advertisers excel at what’s possible today while leaning into tomorrow’s innovation and emerging consumer behaviors. Prior to Meta, Ashley led UM Content Studio, guiding modern brand storytelling for cross-platform canvases.

Jason Blom LinkedIn

VP, Strategic Opportunities at RTB

Jason Blom is an integral part of RTB House's rapidly growing U.S. office. With over 20 years of extensive sales and management experience across the retail, wholesale, and e-commerce industries, he prioritizes providing scalable and efficient solutions that drive incremental outcomes. Previously, Jason served as the RVP of Sales at Shopkick, where he led the sales strategy for the U.S. West region.

Ariel Stoddard LinkedIn

Chief Revenue Officer at MeUndies

Ariel Stoddard is the Chief Revenue Officer at MeUndies and former General Manager at Fabletics. Ariel's unique approach to marketing blends the art of brand storytelling with the science of data-driven decision-making, a "perfect union" of creativity and analytical precision. Her passion for balancing brand building with financial performance has driven exceptional success throughout her career. We’re thrilled to have Ariel share her insights on achieving this magic in today’s competitive landscape.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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