Risk vs Revenue: Accelerating eCom Growth while Mitigating Fraud

New York - VIP Dinner Event

Nov 4, 2021 6:00 PM8:30 PM EST

Event Description

As businesses experience more of their sales volume shifting to e-commerce, fraud risk has also substantially grown. But in the vital effort to protect revenue and reduce fraud, good customers often end up receiving a poor experience. False-positive transaction declines, undue friction, and restrictive returns policies are just a few examples of the unfortunate side-effects of many merchants’ fraud prevention strategies.

Discussion Topics

  • How do leaders consider customer experience across the eCommerce funnel?
  • What are the best methods to target bad actors at sign-up, sign-in and checkout?
  • How does “Item Not Received” abuse put customer relationships in jeopardy, and what can be done about it?
  • How can an eCommerce merchant grow revenue without sacrificing customer experience or operational efficiency?

Event Partners

Forter

Forter offers a fraud solution that helps retailers grow sales, lower costs, and improve customer experience via its Decision as Service.

Connect with Forter

Guest Speaker

Scott Buchanan

Chief Marketing Officer at Forter

Bruce Dunfee

VP Consumer & Retail at BWG Strategy LLC

In his role as a Moderator of BWG Forums Bruce brings a wealth of experience and perspective to our team. Bruce joined BWG from Reebok where he was a Senior Director of Specialty & Fashion Sales and has 20+ years of footwear industry experience having worked at adidas, Puma, and Converse. He brings an unprecedented amount of industry knowledge and a greater focus and level of detail to BWG’s coverage of brands, retail, and eCommerce. Bruce strengthens, enhances and extends BWG’s Consumer & Retail coverage.

Event Moderator

Scott Buchanan

Chief Marketing Officer at Forter

Bruce Dunfee

VP Consumer & Retail at BWG Strategy LLC

In his role as a Moderator of BWG Forums Bruce brings a wealth of experience and perspective to our team. Bruce joined BWG from Reebok where he was a Senior Director of Specialty & Fashion Sales and has 20+ years of footwear industry experience having worked at adidas, Puma, and Converse. He brings an unprecedented amount of industry knowledge and a greater focus and level of detail to BWG’s coverage of brands, retail, and eCommerce. Bruce strengthens, enhances and extends BWG’s Consumer & Retail coverage.

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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