Revolutionizing Pharma & Biotech Marketing: Embracing Digital Transformation and Efficiency
Sep 24, 2024 12:00 PM - 1:00 PM EST
Global Prairie delivers transformational branding, marketing and digital solutions through the lens of an organization’s unique purpose. Bringing together industry leading strategy, creativity and technology expertise, we generate measurable business and social impact for our clients, their stakeholders and the world.
Connect with Global Prairie
Director, Digital Strategy & Operations at Bayer
David is a healthcare marketing leader with over 20 years of success driving profitable revenue growth for diverse healthcare brands. Throughout his career, he’s been an enthusiastic champion of new and emerging marketing, analytics and content creation approaches to optimize patient outcomes and improve customer experiences.
Since joining Bayer in 2019, he has helped lead the transformation of several tenured and traditional marketing and sales teams into “digital first” teams and implemented numerous new and innovative digital marketing approaches for Bayer’s pharmaceutical brands.
Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
Head of Health & Life Sciences Industry at Adobe
Tom Swanson is the Head of Health & Life Sciences Industry for Health & Life Sciences at Adobe. As a healthcare expert and executive, he has over 20 years of experience in digital ecosystems. Before Adobe, Tom was the Senior Manager of Marketing Technology Platforms at Medtronic and the Director of Business Development for New Products at Media New Group Interactive.
Managing Partner, Digital at Global Prairie
Tom Hileman is the Managing Partner of Digital at Global Prairie, an award-winning digital marketing agency that delivers high-touch, data-driven marketing solutions for leading healthcare organizations nationwide. With more than 25 years of multi-industry experience, he leverages strategic insights, measurable engagement tactics and technology to drive business growth and success. Tom has spoken at HCIC, HMPS, World Congress, SHSMD, Adobe, and other healthcare and technology events.
Director, Digital Strategy & Operations at Bayer
David is a healthcare marketing leader with over 20 years of success driving profitable revenue growth for diverse healthcare brands. Throughout his career, he’s been an enthusiastic champion of new and emerging marketing, analytics and content creation approaches to optimize patient outcomes and improve customer experiences.
Since joining Bayer in 2019, he has helped lead the transformation of several tenured and traditional marketing and sales teams into “digital first” teams and implemented numerous new and innovative digital marketing approaches for Bayer’s pharmaceutical brands.
Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
Head of Health & Life Sciences Industry at Adobe
Tom Swanson is the Head of Health & Life Sciences Industry for Health & Life Sciences at Adobe. As a healthcare expert and executive, he has over 20 years of experience in digital ecosystems. Before Adobe, Tom was the Senior Manager of Marketing Technology Platforms at Medtronic and the Director of Business Development for New Products at Media New Group Interactive.
Managing Partner, Digital at Global Prairie
Tom Hileman is the Managing Partner of Digital at Global Prairie, an award-winning digital marketing agency that delivers high-touch, data-driven marketing solutions for leading healthcare organizations nationwide. With more than 25 years of multi-industry experience, he leverages strategic insights, measurable engagement tactics and technology to drive business growth and success. Tom has spoken at HCIC, HMPS, World Congress, SHSMD, Adobe, and other healthcare and technology events.
