Revolutionizing Pharma & Biotech Marketing: Embracing Digital Transformation and Efficiency
Sep 24, 2024 12:00 PM - 1:00 PM EST
As the pharmaceutical industry continues to change, it faces a rapidly evolving landscape driven by digital transformation, patient-centric approaches, streamlined medical/legal/regulatory (MLR) review processes, and data-driven decision-making. This session will delve into these pivotal trends, exploring how they are reshaping marketing strategies and operational efficiencies. Join industry experts to uncover actionable insights and innovative solutions that will keep your company at the forefront of the market.
In this high-impact session, senior marketing and technology leaders in the pharma and biotech sectors will gain a greater understanding of the latest digital technologies in this space and how to integrate them to create more engaging, relevant, and real-time interactions with healthcare professionals and patients. Attendees will discover how to enhance patient trust and loyalty through patient-centric marketing practices, efficiency tips in the MLR process, and use data-driven insights to refine and improve marketing campaigns. By attending, you'll be equipped with the knowledge and tools to drive innovation and stay ahead in a competitive market.
BWG Connect & Global Prairie invite you to participate in an interactive discussion with your peers.
As always, there will be no sales pitches and there is no cost to join.
Global Prairie delivers transformational branding, marketing and digital solutions through the lens of an organization’s unique purpose. Bringing together industry leading strategy, creativity and technology expertise, we generate measurable business and social impact for our clients, their stakeholders and the world.
Connect with Global Prairie
Director, Digital Strategy & Operations at Bayer
David is a healthcare marketing leader with over 20 years of success driving profitable revenue growth for diverse healthcare brands. Throughout his career, he’s been an enthusiastic champion of new and emerging marketing, analytics and content creation approaches to optimize patient outcomes and improve customer experiences.
Since joining Bayer in 2019, he has helped lead the transformation of several tenured and traditional marketing and sales teams into “digital first” teams and implemented numerous new and innovative digital marketing approaches for Bayer’s pharmaceutical brands.
Senior Digital Strategist at BWG Connect
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
Head of Health & Life Sciences Industry at Adobe
Tom Swanson is the Head of Health & Life Sciences Industry for Health & Life Sciences at Adobe. As a healthcare expert and executive, he has over 20 years of experience in digital ecosystems. Before Adobe, Tom was the Senior Manager of Marketing Technology Platforms at Medtronic and the Director of Business Development for New Products at Media New Group Interactive.
Managing Partner, Digital at Global Prairie
Tom Hileman is the Managing Partner of Digital at Global Prairie, an award-winning digital marketing agency that delivers high-touch, data-driven marketing solutions for leading healthcare organizations nationwide. With more than 25 years of multi-industry experience, he leverages strategic insights, measurable engagement tactics and technology to drive business growth and success. Tom has spoken at HCIC, HMPS, World Congress, SHSMD, Adobe, and other healthcare and technology events.
Director, Digital Strategy & Operations at Bayer
David is a healthcare marketing leader with over 20 years of success driving profitable revenue growth for diverse healthcare brands. Throughout his career, he’s been an enthusiastic champion of new and emerging marketing, analytics and content creation approaches to optimize patient outcomes and improve customer experiences.
Since joining Bayer in 2019, he has helped lead the transformation of several tenured and traditional marketing and sales teams into “digital first” teams and implemented numerous new and innovative digital marketing approaches for Bayer’s pharmaceutical brands.
Senior Digital Strategist at BWG Connect
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
Head of Health & Life Sciences Industry at Adobe
Tom Swanson is the Head of Health & Life Sciences Industry for Health & Life Sciences at Adobe. As a healthcare expert and executive, he has over 20 years of experience in digital ecosystems. Before Adobe, Tom was the Senior Manager of Marketing Technology Platforms at Medtronic and the Director of Business Development for New Products at Media New Group Interactive.
Managing Partner, Digital at Global Prairie
Tom Hileman is the Managing Partner of Digital at Global Prairie, an award-winning digital marketing agency that delivers high-touch, data-driven marketing solutions for leading healthcare organizations nationwide. With more than 25 years of multi-industry experience, he leverages strategic insights, measurable engagement tactics and technology to drive business growth and success. Tom has spoken at HCIC, HMPS, World Congress, SHSMD, Adobe, and other healthcare and technology events.
Co-Founder & Managing Director at BWG Connect
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.
Co-Founder & Managing Director Aaron Conant runs the group & connects with dozens of brand executives every week, always for free.
