The landscape of performance marketing is continuously transforming, presenting both challenges and unprecedented opportunities for nimble marketers. To navigate this dynamic environment, it is essential to harness the unstoppable power of generative AI. We will delve into the intricacies of generative AI and its relevance in the context of performance marketing, unveiling how generative AI technology has revolutionized the way marketers engage with consumers, optimize campaigns, and unlock new levels of personalization.

Join Aaron Conant in this virtual event for a conversation about generative AI’s continued impact on digital marketing with Udayan Bose, NetElixir’s Founder and CEO. Udayan shares notable digital marketing trends, recommendations for developing an AI-first mindset, and how to set up experiments to make the most of new innovations for your brand. The best way to adapt to something new is to test, experiment, fail, and learn and the best time to start is now with NetElixir.

BWG Connect & NetElixir invite you to participate in an interactive discussion with your peers.

While NetElixir helps you find what you’re searching for online, we’re giving away 2 Apple Air Tags during the presentation to help you find what you’re searching for offline! Be among the first to answer our trivia questions correctly during the presentation for your chance to win.

As always, there will be no sales pitches and there is no cost to join.

• How to change your mental model to think AI-first
• The role of the new conversational search funnel and how it upends traditional search marketing
• Best practices for integrating generative AI into existing digital marketing flows
• Three recommendations for leveraging AI to optimize performance marketing
• Generative AI’s risks and rewards in digital marketing
• Q2 2023 E-commerce Results and Trends