Rethinking Search Marketing

The Unstoppable Power of Generative AI and How E-Commerce Marketers Can Seize the Future

Jun 22, 2023 12:00 PM1:00 PM EST

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Event Description

The landscape of performance marketing is continuously transforming, presenting both challenges and unprecedented opportunities for nimble marketers. To navigate this dynamic environment, it is essential to harness the unstoppable power of generative AI. We will delve into the intricacies of generative AI and its relevance in the context of performance marketing, unveiling how generative AI technology has revolutionized the way marketers engage with consumers, optimize campaigns, and unlock new levels of personalization.

Join Aaron Conant in this virtual event for a conversation about generative AI’s continued impact on digital marketing with Udayan Bose, NetElixir’s Founder and CEO. Udayan shares notable digital marketing trends, recommendations for developing an AI-first mindset, and how to set up experiments to make the most of new innovations for your brand. The best way to adapt to something new is to test, experiment, fail, and learn and the best time to start is now with NetElixir.

BWG Connect & NetElixir invite you to participate in an interactive discussion with your peers.

While NetElixir helps you find what you’re searching for online, we’re giving away 2 Apple Air Tags during the presentation to help you find what you’re searching for offline! Be among the first to answer our trivia questions correctly during the presentation for your chance to win.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • How to change your mental model to think AI-first
  • The role of the new conversational search funnel and how it upends traditional search marketing
  • Best practices for integrating generative AI into existing digital marketing flows
  • Three recommendations for leveraging AI to optimize performance marketing
  • Generative AI’s risks and rewards in digital marketing
  • Q2 2023 E-commerce Results and Trends

Event Partners

NetElixir

NetElixir is a fanatically analytical digital marketing agency dedicated to helping eCommerce retailers find and acquire new high-value customers.

Connect with NetElixir

Guest Speaker

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Udayan Bose

Udayan Bose LinkedIn

Founder & CEO of NetElixir, Inc.

Udayan Bose is the Founder and CEO of NetElixir, a digital marketing agency designed to help the growth of eCommerce businesses, B2B companies, and retail brands through strategic solutions and an AI-powered platform. Udayan is also the Co-founder of The Udaan Trust, a nonprofit foundation of NetElixir that supports underprivileged young women in India to pursue their education goals and build successful careers.

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Udayan Bose

Udayan Bose LinkedIn

Founder & CEO of NetElixir, Inc.

Udayan Bose is the Founder and CEO of NetElixir, a digital marketing agency designed to help the growth of eCommerce businesses, B2B companies, and retail brands through strategic solutions and an AI-powered platform. Udayan is also the Co-founder of The Udaan Trust, a nonprofit foundation of NetElixir that supports underprivileged young women in India to pursue their education goals and build successful careers.

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Aaron Conant

Co-Founder & Managing Director at BWG Connect


BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.

Co-Founder & Managing Director Aaron Conant runs the group & connects with dozens of brand executives every week, always for free.


Schedule a free consultation call

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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