Retail Advertising in a Post-Cookie World

Privacy & The Future of Measurement with Co-Sponsor Google

Apr 14, 2021 2:00 pm3:00 PM EST

Summary

Join our conversation with Google as we discuss the changing landscape of data privacy and measurement.  Adlucent will discuss advertising strategies and solutions to aligning measurement and business objectives.  Together we will explore the impact of privacy changes on ad spend planning and marketing automation.

There is no cost to join. There are no Sales Pitches or Presentations.

This event is co-hosted by Adlucent, Google and BWG Connect.

Discussion Topics

  • Exploring the changing landscape of data privacy and measurement, including challenges forward-thinking solutions from Google's POV
  • How are new regulations, consumer preferences, and data collection methods affecting the ability to measure digital advertising - What new approaches are advertisers considering
  • Case studies revealed
  • 5 Tips to analyze the impact on planning ad spend and targeting various buyer personas
  • Advertisers guide to creating privacy centric measurement

Event Partners

Guest Speaker

Neil Hoyne

Chief Measurement Strategist at Google

Enigmatically named, this position was created to leverage Google's data, strategies and market insights directly with our top-spending advertisers. Additionally, helping to write analytical narratives and trainings embraced successfully by our sales teams worldwide.

Japhia Mangan

Vice President in Client Services at Adlucent

Adlucent makes it easy for people to find and buy products online, with consumer-intent based advertising technology that powers the world's most successful Internet retailers.

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

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Event Information

Apr 14, 2021 2:00 pm - 3:00 PM EST

Event format


BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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