Q4 Amazon Advertising: How to Find the Balance Between Organic & Paid Traffic as Part of a Full Funnel Strategy

Oct 18, 2021 1:30 pm2:30 PM EST

Summary

Join us for a discussion on how brands seeking to maximize profitability and market share in a competitive space can best plan for the upcoming holiday season.

BWG Connect, Retail Bloom & Profitero invite you to participate in an interactive discussion with your peers.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • How to best measure impact of paid, promotions, and organic efforts on Amazon
  • How to prioritize content optimizations going into Q4
  • How to make the most out of your advertising budget as CPC rises
  • Ways to measure market share on Amazon and Digital Shelf

Event Partners

Guest Speaker

Mike Black

Chief Marketing Officer at Profitero

Mike’s marketing background spans leadership positions in both product marketing and demand gen at multiple global analytics companies. Prior to Profitero, Mike was Vice President of Product Marketing at Nielsen, where he was responsible for launching new analytic products for the company’s retail measurement business. Before that, he was the global head of marketing for Nielsen’s Innovation Practice. Prior to Nielsen, Mike was Vice President of Affinnova, a predictive analytics company that was acquired by Nielsen in 2014. His career started at Staples, where he held roles in both marketing and corporate public relations.

Nicole Reich

Co-founder and VP of Sales and Marketing at Retail Bloom

Nicole Reich is the Co-founder and Vice President of Sales and Marketing at Retail Bloom. Retail Bloom makes online marketplaces simpler for brands by utilizing technology and data to bridge the gap between businesses and customers. During her time at Saginaw Valley State University, she honed her skills with internships in entrepreneurship, sales, and international trade.

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

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Event Information

Oct 18, 2021 1:30 pm - 2:30 PM EST

Event format

Roundtable Layout
Featuring 20+ executives, where everyone can contribute, ask questions and learn from peers
On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after

BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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