Protecting Your Business and Brand Against Fraud While Maintaining Best In Class UX

VIP Dinner - Las Vegas, NV

Nov 6, 2024 6:00 PM8:30 PM PDT

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Here's what we talked about

  • Hybrid B2C + B2B Selling for Parts Manufacturers and Distributors:
    • A hybrid B2C and B2B sales model allows parts manufacturers and distributors to reach consumers and businesses, providing personalized service to each while optimizing inventory, pricing, and fulfillment across both channels.
  • Data: Driving Personalization and Operational Efficiency:
    • Leveraging data helps manufacturers personalize customer experiences and improve operational efficiency by optimizing inventory, forecasting demand, and delivering targeted marketing based on purchasing behaviors and vehicle trends.
  • Enhancing User Experience:
    • Improving the user experience through intuitive interfaces, mobile optimization, and seamless checkout processes increases customer satisfaction and loyalty, benefiting both B2C and B2B segments.
  • Fraud and Chargeback Management: Protecting Revenue and Brand Reputation
    • Implementing fraud detection and chargeback management systems protects revenue and preserves brand reputation by reducing financial losses and ensuring customer trust in online transactions.
  • 2024-2025 Trend: DIY and Discretionary Categories Tied to At-home Car Projects:
    • The growing trend of DIY car projects is driving demand for automotive parts, particularly in discretionary categories, as consumers seek cost-effective, at-home repairs and vehicle personalization.
  • Seasonality Purchasing:
    • Understanding seasonal purchasing trends allows parts manufacturers to align inventory and marketing strategies with demand spikes, ensuring they meet customer needs while managing stock efficiently.
  • Omnichannel Strategies: Marketplaces, Shopping Feeds, and BOPIS:
    • An omnichannel approach, combining online marketplaces, shopping feeds, and BOPIS, enhances customer convenience and expands reach, requiring synchronized inventory management and consistent pricing across platforms.

Event Partners

Jamersan

Jamersan is an eCommerce agency that helps small and medium-sized businesses grow their online presence. They specialize in building and optimizing eCommerce websites for clients with complex needs.

ClearSale

ClearSale is a global pioneer and proven leader in ecommerce fraud protection solutions, chargeback protection guarantee for ecommerce merchants.

Connect with ClearSale

BigCommerce

BigCommerce is a leading Open SaaS ecommerce platform that empowers merchants of all sizes to build, innovate and grow their businesses online. BigCommerce provides merchants sophisticated enterprise-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2C and B2B companies across 150 countries and numerous industries use BigCommerce to create beautiful, engaging online stores, including Ben & Jerry’s, Molton Brown, S.C. Johnson, Skullcandy, SoloStove and Vodafone.

Connect with BigCommerce

Guest Speakers

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

TJ Gamble LinkedIn

CEO & Founder of Jamersan

TJ Gamble, a technologist and automotive enthusiast, founded Jamersan in 1999, combining passion with eCommerce innovation. With his expertise, he has helped launch and grow numerous automotive eCommerce sites, establishing himself as a thought leader automotive ecommerce technology and optimization. His insights focus on merging technology with consumer passion, shaping the future of online automotive retail.

Rick Sunzeri LinkedIn

Director of Client Solutions at ClearSale

Rick Sunzeri serves as the Client Solutions Director at ClearSale and is an experienced sales professional with a background in SaaS and complex network solutions. Rick specializes in enterprise-class sales with experience selling business applications to senior business and technology executives.

Brandon Holloway LinkedIn

Senior Solutions Engineer at BigCommerce

Brandon Holloway serves as a Senior Solutions Engineer at BigCommerce, specializing in helping automotive businesses optimize their ecommerce strategies. With deep expertise in complex product configurations, ERP integrations, and B2B functionalities, Brandon works closely with automotive brands to streamline their digital operations and drive business growth. He ensures that clients can scale efficiently while enhancing both B2B and D2C performance. With over a decade of experience in IT management and ecommerce solutions, Brandon has successfully guided numerous businesses through seamless transitions to the BigCommerce platform, empowering them to modernize their sales strategies and stay competitive in the evolving automotive industry.

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

TJ Gamble LinkedIn

CEO & Founder of Jamersan

TJ Gamble, a technologist and automotive enthusiast, founded Jamersan in 1999, combining passion with eCommerce innovation. With his expertise, he has helped launch and grow numerous automotive eCommerce sites, establishing himself as a thought leader automotive ecommerce technology and optimization. His insights focus on merging technology with consumer passion, shaping the future of online automotive retail.

Rick Sunzeri LinkedIn

Director of Client Solutions at ClearSale

Rick Sunzeri serves as the Client Solutions Director at ClearSale and is an experienced sales professional with a background in SaaS and complex network solutions. Rick specializes in enterprise-class sales with experience selling business applications to senior business and technology executives.

Brandon Holloway LinkedIn

Senior Solutions Engineer at BigCommerce

Brandon Holloway serves as a Senior Solutions Engineer at BigCommerce, specializing in helping automotive businesses optimize their ecommerce strategies. With deep expertise in complex product configurations, ERP integrations, and B2B functionalities, Brandon works closely with automotive brands to streamline their digital operations and drive business growth. He ensures that clients can scale efficiently while enhancing both B2B and D2C performance. With over a decade of experience in IT management and ecommerce solutions, Brandon has successfully guided numerous businesses through seamless transitions to the BigCommerce platform, empowering them to modernize their sales strategies and stay competitive in the evolving automotive industry.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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