Protect Your Brand Health with Full-Funnel Media

VIP Dinner - Chicago, IL

Feb 8, 2023 6:00 PM8:30 PM CST

Register

Event Description

In a potentially disruptive economic environment for marketers, long-term brand health and share of voice need to remain top priority. How do you run a media channel and embrace a performance mindset that holds every dollar accountable?

While some marketers will opt to cut upper funnel dollars, it’s the investment where true transformation happens and leads to overall growth and brand strength.

DAC enlisted Forrester to conduct a study on why full-funnel media is the key to marketing resiliently during disruptive times and beyond. They’ll share report findings like how 85% of global marketers are adjusting strategies to prepare for economic uncertainty, and more!

BWG Connect & DAC Group invite you to join us for an interactive discussion over dinner with your peers, exploring the latest trends in the space.

As always, there will be no sales pitches and dinner is free.

There is Limited Seating Available and RSVP is Required!

Discussion Topics

  • A first look at a DAC-commissioned report conducted by Forrester Research on why full-funnel media is the key to marketing resiliently during disruptive times and beyond
  • Why taking a performance minded approach is necessary
  • How to re-evaluate your channel strategy in the process
  • How to address challenges that stand in the way like data and technology

Event Partners

DAC

DAC is a leading international marketing agency helping brands connect with customers from the enterprise level right down to hyper-local moments since 1972.

Connect with DAC

Guest Speakers

Mike Corak LinkedIn

Managing Director, US Central and Southern Regions at DAC

With more than 20 years of digital marketing experience — 10 of which were spent developing agency operational structures, service design and go-to-market strategies — Mike’s track record reads like a who’s who of American companies, including Coca-Cola, General Motors, Nike and Disney.

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Jenna Watson LinkedIn

Senior VP, Digital Media at DAC

Jenna’s been working in digital media since it was brand new—the real Wild West. After having spent her career moving through various agencies, she now leads DAC’s digital media practice to create and deliver award winning digital media strategies. Jenna continually strives to build strong bonds between client and agency teams, ensuring DAC’s work is truly impactful to an organization’s objectives.

Event Moderator

Mike Corak LinkedIn

Managing Director, US Central and Southern Regions at DAC

With more than 20 years of digital marketing experience — 10 of which were spent developing agency operational structures, service design and go-to-market strategies — Mike’s track record reads like a who’s who of American companies, including Coca-Cola, General Motors, Nike and Disney.

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Jenna Watson LinkedIn

Senior VP, Digital Media at DAC

Jenna’s been working in digital media since it was brand new—the real Wild West. After having spent her career moving through various agencies, she now leads DAC’s digital media practice to create and deliver award winning digital media strategies. Jenna continually strives to build strong bonds between client and agency teams, ensuring DAC’s work is truly impactful to an organization’s objectives.

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Need help with something else?

Aaron Conant

Co-Founder & Managing Director at BWG Connect


BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.

Co-Founder & Managing Director Aaron Conant runs the group & connects with dozens of brand executives every week, always for free.


Schedule a free consultation call

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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