Protect and Grow Your Online Marketplace Sales in Europe

May 4, 2021 11:00 AM12:00 PM EST

Event Description

Brands are grappling with how best to maintain lawful control over their online marketplace sales across Europe. As unauthorized sellers and channel conflict proliferate, business as usual is no longer a viable option for companies concerned about their long-term brand value – the massive disruption of distribution strategies caused by the increasing shift to eCommerce is coming too quickly and the stakes are too high.

As brands operating in Europe are quickly realizing, uncontrolled and unauthorized online sales can materially impair growth through lost sales, cause significant brand equity erosion, and lead to a poor consumer experience inconsistent with their desired brand image.  Brands grappling with these challenges in Europe must also deal with a more complex legal environment and ensure that any actions they take are effective and compliant with applicable law.

In this webinar, eControl Global leaders Daren Garcia and Becket McGrath will discuss strategies for maintaining lawful online marketplace sales control in Europe that will enable brands to stop unauthorized sales and drive profitable growth on Amazon and beyond.

Discussion Topics

  • Overview on the importance of eControl for brands & manufacturers that sell products in different European markets
  • Business strategies & fundamental foundations that can help prevent unauthorized sellers & mitigate risk with channel conflict
  • Strategies for long-term brand protection on a global scale
  • Consequences that are caused by lack of control on Amazon & alternative marketplaces

Event Partners

Vorys eControl

Vorys eControl is a top 150 law firm that has an expertise in implementing legal strategies to stop unauthorized re-sellers, control MAP pricing, eliminate channel conflict which all ultimately lead to online marketplace sales growth.

Connect with Vorys eControl

Guest Speaker

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Daren Garcia LinkedIn

Partner at Vorys eControl

Daren Garcia is a Partner at Vorys eControl, an online seller enforcement team. He leads the firm’s international programs and advises US-focused companies about their online sales control initiatives. Daren has been with the Vorys team for over 19 years and has worked with hundreds of brands around the world to implement cutting-edge solutions.

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Daren Garcia LinkedIn

Partner at Vorys eControl

Daren Garcia is a Partner at Vorys eControl, an online seller enforcement team. He leads the firm’s international programs and advises US-focused companies about their online sales control initiatives. Daren has been with the Vorys team for over 19 years and has worked with hundreds of brands around the world to implement cutting-edge solutions.

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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