Brands are grappling with how best to maintain lawful control over their online marketplace sales across Europe. As unauthorized sellers and channel conflict proliferate, business as usual is no longer a viable option for companies concerned about their long-term brand value – the massive disruption of distribution strategies caused by the increasing shift to eCommerce is coming too quickly and the stakes are too high.

As brands operating in Europe are quickly realizing, uncontrolled and unauthorized online sales can materially impair growth through lost sales, cause significant brand equity erosion, and lead to a poor consumer experience inconsistent with their desired brand image.  Brands grappling with these challenges in Europe must also deal with a more complex legal environment and ensure that any actions they take are effective and compliant with applicable law.

In this webinar, eControl Global leaders Daren Garcia and Becket McGrath will discuss strategies for maintaining lawful online marketplace sales control in Europe that will enable brands to stop unauthorized sales and drive profitable growth on Amazon and beyond.

• Overview on the importance of eControl for brands & manufacturers that sell products in different European markets
• Business strategies & fundamental foundations that can help prevent unauthorized sellers & mitigate risk with channel conflict
• Strategies for long-term brand protection on a global scale
• Consequences that are caused by lack of control on Amazon & alternative marketplaces