Protect and Grow Your Online Marketplace Sales in Europe

May 4, 2021 11:00 am12:00 PM EST

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Event Description

Brands are grappling with how best to maintain lawful control over their online marketplace sales across Europe. As unauthorized sellers and channel conflict proliferate, business as usual is no longer a viable option for companies concerned about their long-term brand value – the massive disruption of distribution strategies caused by the increasing shift to eCommerce is coming too quickly and the stakes are too high.

As brands operating in Europe are quickly realizing, uncontrolled and unauthorized online sales can materially impair growth through lost sales, cause significant brand equity erosion, and lead to a poor consumer experience inconsistent with their desired brand image.  Brands grappling with these challenges in Europe must also deal with a more complex legal environment and ensure that any actions they take are effective and compliant with applicable law.

In this webinar, eControl Global leaders Daren Garcia and Becket McGrath will discuss strategies for maintaining lawful online marketplace sales control in Europe that will enable brands to stop unauthorized sales and drive profitable growth on Amazon and beyond.

Vorys, Euclid Law, and BWG Connect invite you to participate in an interactive discussion with your peers, exploring this shifting landscape.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • Overview on the importance of eControl for brands & manufacturers that sell products in different European markets
  • Business strategies & fundamental foundations that can help prevent unauthorized sellers & mitigate risk with channel conflict
  • Strategies for long-term brand protection on a global scale
  • Consequences that are caused by lack of control on Amazon & alternative marketplaces

Event Partners

Guest Speakers

Aaron Conant

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Daren Garcia

Partner at Vorys eControl

Daren Garcia is a Partner and Member of the Vorys eControl team. Vorys eControl is on a mission to protect and grow brand value by controlling online sales for businesses. In his practice, Daren develops cutting-edge legal solutions for unauthorized seller problems faced by manufacturers and brands. He has helped hundreds of brands around the world mitigate unauthorized sales, MAP violations, channel conflict, and other disruptive issues online. Daren also has extensive lead trial counsel experience and has been recognized as a “Leading Lawyer” in litigation by Chambers and Partners.

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Daren Garcia

Partner at Vorys eControl

Daren Garcia is a Partner and Member of the Vorys eControl team. Vorys eControl is on a mission to protect and grow brand value by controlling online sales for businesses. In his practice, Daren develops cutting-edge legal solutions for unauthorized seller problems faced by manufacturers and brands. He has helped hundreds of brands around the world mitigate unauthorized sales, MAP violations, channel conflict, and other disruptive issues online. Daren also has extensive lead trial counsel experience and has been recognized as a “Leading Lawyer” in litigation by Chambers and Partners.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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