Preparing for Prime: The Key to Driving Conversions and Maximizing Sales During Amazon Prime Day

May 21, 2024 1:30 PM2:30 PM EST

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Here's what we talked about

  • Optimizing ad spend leading up, during & following Prime Day.
  • Tactical tips to driving Prime Day sales to sustain momentum.
  • How Amazon DSP should be integrated into your Prime Day marketing mix.
  • Utilizing social media and influencer marketing to promote your Prime Day products.

Event Partners

Blue Wheel

Blue Wheel is an omni-channel marketing and operational partner delivering excellence in digital commerce -- from click to ship. As a new breed of omni-channel agency, Blue Wheel supports brands from marketplace management to performance advertising, and creative services. With over $1B in revenue managed for our clients, we help brands from click to ship, scaling brand sales across D2C, Amazon, Walmart, eBay, and retail.

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Guest Speaker

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Tayler Jaksim LinkedIn

VP of Advertising at Blue Wheel

Tayler Jaksim is the Vice President of Advertising at Blue Wheel, an omnichannel marketing and operational partner. In her role, she has built the digital advertising team from scratch. With 10 years of digital marketing experience, Tayler started her career by running social media accounts for music festivals before working in media buying for agencies. Tayler has created successful omnichannel strategies in several industries, including automotive, B2B, health and wellness, beauty, and hospitality.

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Tayler Jaksim LinkedIn

VP of Advertising at Blue Wheel

Tayler Jaksim is the Vice President of Advertising at Blue Wheel, an omnichannel marketing and operational partner. In her role, she has built the digital advertising team from scratch. With 10 years of digital marketing experience, Tayler started her career by running social media accounts for music festivals before working in media buying for agencies. Tayler has created successful omnichannel strategies in several industries, including automotive, B2B, health and wellness, beauty, and hospitality.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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