Powering the Future of Commerce: A Discussion on MACH® and Composable Commerce

Jun 7, 2023 1:30 PM2:30 PM EST

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Event Description

The discussion will cover the basics of MACH architecture and composable commerce, the benefits they deliver, the challenges and barriers businesses face in transitioning and best practices to ensure a seamless migration. Attendees will also learn about major brands that have successfully transformed their businesses by migrating to a MACH-driven composable commerce solution.

Attendees can expect to gain a comprehensive understanding of these modern digital commerce advances and how they can be leveraged to drive innovation and business growth.

BWG Connect & commercetools invite you to participate in an interactive discussion with your peers.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • How composable commerce architecture delivers flexibility and agility to adapt to new customer expectations
  • The challenges and barriers businesses face and the need for a modern a digital commerce approach
  • Introduce MACH architecture: Microservices-based, API-first, Cloud-native SaaS and Headless
  • Use cases of companies that have successfully adopted MACH-driven composable commerce solutions

Event Partners

commercetools

commercetools is a cloud-based headless commerce platform that provides APIs to power e-commerce sales and similar functions for large businesses.

Connect with commercetools

Guest Speaker

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Kelly Goetsch LinkedIn

Chief Product Officer at commercetools

Chief Strategy Officer at commercetools. Technology master, author of four O’Reilly books, owner of three patents, and co-founder plus chairman of the MACH Alliance. Dedicated to promoting microservices-driven, API-first, cloud-native, headless (MACH) architecture as the foundation for the future. Father of two, husband and fitness junkie. Father of two, husband and fitness junkie.

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Kelly Goetsch LinkedIn

Chief Product Officer at commercetools

Chief Strategy Officer at commercetools. Technology master, author of four O’Reilly books, owner of three patents, and co-founder plus chairman of the MACH Alliance. Dedicated to promoting microservices-driven, API-first, cloud-native, headless (MACH) architecture as the foundation for the future. Father of two, husband and fitness junkie. Father of two, husband and fitness junkie.

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Aaron Conant

Co-Founder & Managing Director at BWG Connect


BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.

Co-Founder & Managing Director Aaron Conant runs the group & connects with dozens of brand executives every week, always for free.


Schedule a free consultation call

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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