Patient Experience Meet Digital Experience: Strategies for Healthcare Providers

VIP Dinner - Dallas, TX

Jun 15, 2023 6:00 PM8:30 PM CST

Event Description

This event focuses on improving patient experience through digital experience management for healthcare providers and institutions. With the use of advanced information management platforms like Customer Data Platforms (CDPs) and Digital Experience Platforms (DXPs), care providers can provide hyper-personalized, real-time experiences, leading to greater engagement, increased revenue, and lower costs.

Acquia and CI&T have collaborated on a joint offer focused on experience management that creates tailored experiences for care providers like hospitals, oncology and dialysis centers, and assisted living facilities to accelerate omnichannel engagement and break down communication barriers.

Discussion Topics

  • Understand the importance of personalized marketing and CX in healthcare and a holistic patient experience.
  • Explore the benefits of data management platforms and new technologies for healthcare providers.
  • And learn how to manage digital platforms for delivering a personalized offer to improve patient outcomes.
  • Gather insights and client testimonials, showcasing the impact of patient experience management on healthcare growth.

Event Partners

CI&T

CI&T, Inc. is an information technology and software engineering company that specializes in business-agile enterprise methods for systems integration and software development.

Acquia

Acquia empowers ambitious digital innovators to craft the most productive, frictionless digital experiences that make a difference to their customers, employees, and communities.

Connect with Acquia

Guest Speakers

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network. 

Young Pham LinkedIn

Chief Strategy Officer at CI&T

Young has been providing strategic guidance to businesses for over 20 years. With a focus within financial services, he’s led digital product organizations at Chase and also helped VC backed start-ups in mortgage lending and investing. At CI&T, Young is responsible for developing customer experience strategies for clients who need to navigate heavily regulated industries. His client experience spans a variety of brands including Wells Fargo, BlackRock, Invesco, TIAA, Chase, Bank of the West and Charles Schwab. He holds a BBA in Business Analysis and Information Systems from Texas A&M University.

David Donatelli LinkedIn

Lead Solution Engineer, CDPAcquia at Acquia

David is Acquia's Lead Solution Engineer for the Acquia Customer Data Platform (CDP). As a marketing technologist and consultant for over 15 years, David helps customers improve their digital experience and marketing through content management, CDP best practices, marketing automation, personalization, and machine learning utilization.

Luiz Cieslak LinkedIn

SVP, Digital Solutions at CI&T

Luiz Cieslak, SVP of Digital Solutions at CI&T, is a seasoned leader with a 20-year tenure at the company. He has played a pivotal role in expanding CI&T's presence across North America and Europe, where he leads a dedicated business unit primarily focused on healthcare and pharma clients. His journey as an innovative leader in the IT industry encompasses extensive tech expertise and a profound background in Agile methodologies for IT systems development.

Luiz has proven his fortitude in digital marketing engagements within complex, Fortune 50 enterprise environments. His expertise in process optimization and collaborative cost-reduction strategies is unmatched. Luiz lives in Hillsborough, NJ with his wife and two sons.

Event Moderator

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network. 

Young Pham LinkedIn

Chief Strategy Officer at CI&T

Young has been providing strategic guidance to businesses for over 20 years. With a focus within financial services, he’s led digital product organizations at Chase and also helped VC backed start-ups in mortgage lending and investing. At CI&T, Young is responsible for developing customer experience strategies for clients who need to navigate heavily regulated industries. His client experience spans a variety of brands including Wells Fargo, BlackRock, Invesco, TIAA, Chase, Bank of the West and Charles Schwab. He holds a BBA in Business Analysis and Information Systems from Texas A&M University.

David Donatelli LinkedIn

Lead Solution Engineer, CDPAcquia at Acquia

David is Acquia's Lead Solution Engineer for the Acquia Customer Data Platform (CDP). As a marketing technologist and consultant for over 15 years, David helps customers improve their digital experience and marketing through content management, CDP best practices, marketing automation, personalization, and machine learning utilization.

Luiz Cieslak LinkedIn

SVP, Digital Solutions at CI&T

Luiz Cieslak, SVP of Digital Solutions at CI&T, is a seasoned leader with a 20-year tenure at the company. He has played a pivotal role in expanding CI&T's presence across North America and Europe, where he leads a dedicated business unit primarily focused on healthcare and pharma clients. His journey as an innovative leader in the IT industry encompasses extensive tech expertise and a profound background in Agile methodologies for IT systems development.

Luiz has proven his fortitude in digital marketing engagements within complex, Fortune 50 enterprise environments. His expertise in process optimization and collaborative cost-reduction strategies is unmatched. Luiz lives in Hillsborough, NJ with his wife and two sons.

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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