Omnichannel Commerce: Balancing Cross-Channel Order Management

Jul 18, 2024 12:00 PM1:00 PM EST

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Here's what we talked about

  • How does the integration of Order Management Systems (OMS) and eCommerce platforms transform the customer buying experience in the B2B sector?
    • How does this process differ for D2C orgs?
    • How should brands think about aligning these processes through a more streamlined, omnichannel approach?
  • In what ways can a well-balanced approach to omni-channel eCommerce drive operational efficiencies and margin improvements?
  • What are the unique challenges and requirements of B2B commerce that necessitate a combined strategy? D2C?
  • What role does Order Management play in a more wholistic eCommerce strategy?

Event Partners

OroCommerce

OroCommerce, developed by Oro Inc., is a B2B-focused commerce platform that enables complex sales processes for manufacturers, wholesalers, and distributors. OroCommerce is a complete solution that includes CRM and marketplace solutions with online storefronts optimized for the needs of B2B sellers including RFQ (request for quote) and CPQ (configure price quote).

Connect with OroCommerce

Körber Supply Chain Software

Supply chains are growing more complex by the day. Körber uniquely provides a broad range of proven end-to-end solutions tailored to help manage the supply chain as a competitive advantage. Fitting any business size, strategy or industry, our customers conquer the complexity of the supply chain thanks to our portfolio of software, voice, and robotics solutions – plus the expertise to tie it all together. Conquer supply chain complexity, with Körber.

Guest Speaker

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network. 

Sawyer Frank LinkedIn

Head of Sales at OroCommerce

Matt Boland LinkedIn

Director, Global Supply Chain Partners at Körber

Matt Boland is a Director or Partnerships at Körber Supply Chain Software. He has worked in the Commerce, eCommerce and Supply Chain software industry for 20+ years. Matt has a passion for the supply chain complexities that an enterprise Order Management System solves for B2B organizations by working in conjunction with ERP and eCommerce platforms. Matt is a self-described OMS evangelist. Prior to Körber, Matt worked in a variety of direct Sales and Business Development roles at Adobe, Magento, IBM. Blue Yonder, Yantra and United Parcel Service.

Event Moderator

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network. 

Sawyer Frank LinkedIn

Head of Sales at OroCommerce

Matt Boland LinkedIn

Director, Global Supply Chain Partners at Körber

Matt Boland is a Director or Partnerships at Körber Supply Chain Software. He has worked in the Commerce, eCommerce and Supply Chain software industry for 20+ years. Matt has a passion for the supply chain complexities that an enterprise Order Management System solves for B2B organizations by working in conjunction with ERP and eCommerce platforms. Matt is a self-described OMS evangelist. Prior to Körber, Matt worked in a variety of direct Sales and Business Development roles at Adobe, Magento, IBM. Blue Yonder, Yantra and United Parcel Service.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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