Omni-Channel Retailing: Maximizing Sales Across DTC & Marketplaces

Aug 22, 2023 6:30 PM9:00 PM EST

Event Description

With an integrated omni-channel strategy, brands must acknowledge the evolving consumer behavior, where customers expect a seamless, consistent, and personalized shopping experience across multiple touchpoints.

When adopting omni-channel retailing, brands can create a unified shopping experience for their customers, regardless of whether they are shopping via your website, mobile app, physical store, or marketplaces such as Amazon or Walmart.

Join us for drinks, dinner and an in-depth discussion about how to successfully launch this omni-channel strategy, and the benefits as well as the challenges of omni-channel retailing for brands, including integrating different systems and managing inventory across channels.

BWG Connect & Blue Wheel invite you to join us for an interactive discussion over drinks and dinner with your peers! We'll explore the latest trends in the space and get your questions answered.

As always, there will be no sales pitches and dinner is free.

There is Limited Seating Available and RSVP is Required!

Discussion Topics

  • How to increase sales across Amazon without cannibalizing your DTC sales]
  • Why navigating an interconnected omni-channel ecosystem leads to increased ROI
  • Best practices to streamline your back-end processes while connecting your front-end marketing efforts
  • A look at how personalizing the customer experience across channels can lead to increased conversions and drive sales
  • Challenges faced when implementing omni-channel retailing

Event Partners

Blue Wheel

Blue Wheel is an omni-channel marketing and operational partner delivering excellence in digital commerce -- from click to ship. As a new breed of omni-channel agency, Blue Wheel supports brands from marketplace management to performance advertising, and creative services. With over $1B in revenue managed for our clients, we help brands from click to ship, scaling brand sales across D2C, Amazon, Walmart, eBay, and retail.

Connect with Blue Wheel

Guest Speakers

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Nicole Reich LinkedIn

VP of Sales & Marketing at Blue Wheel (Formerly Retail Bloom)

Nicole Reich is the Chief Growth Officer at Blue Wheel, which merged with Retail Bloom to deliver end-to-end DTC, eCommerce, and marketplace solutions. Nicole strives to guide eCommerce success by working closely with manufacturers and partners and offering a full-service array of marketing solutions.

Zachary Riegle

Zach Riegle LinkedIn

VP of Sales & Marketing at Blue Wheel

Zachary Riegle is the VP of Sales and Marketing at Blue Wheel Media, which merged with Retail Bloom to deliver end-to-end DTC, eCommerce, and marketplace solutions.

With over 12 years at the agency, Zach has served in multiple roles, including SEO digital advertising, strategy team leadership, and, most recently, business development team leadership. In his current position, Zach engages with brands and VPs of eCommerce and marketing, gaining valuable insights into how brands evaluate their direct-to-consumer (DTC) customer journey.

Event Moderator

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Nicole Reich LinkedIn

VP of Sales & Marketing at Blue Wheel (Formerly Retail Bloom)

Nicole Reich is the Chief Growth Officer at Blue Wheel, which merged with Retail Bloom to deliver end-to-end DTC, eCommerce, and marketplace solutions. Nicole strives to guide eCommerce success by working closely with manufacturers and partners and offering a full-service array of marketing solutions.

Zachary Riegle

Zach Riegle LinkedIn

VP of Sales & Marketing at Blue Wheel

Zachary Riegle is the VP of Sales and Marketing at Blue Wheel Media, which merged with Retail Bloom to deliver end-to-end DTC, eCommerce, and marketplace solutions.

With over 12 years at the agency, Zach has served in multiple roles, including SEO digital advertising, strategy team leadership, and, most recently, business development team leadership. In his current position, Zach engages with brands and VPs of eCommerce and marketing, gaining valuable insights into how brands evaluate their direct-to-consumer (DTC) customer journey.

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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