No Customer Left Behind: Digital Strategies to Increase Your Marketing ROI

VIP Dinner - Austin, Tx

Feb 19, 2025 6:00 PM8:30 PM CDT

Register

Event Description

In an increasingly competitive landscape, marketers are under unprecedented pressure to prove their direct contribution to revenue while navigating tighter budgets and fewer resources. The challenge is clear: maximize the ROI of every marketing dollar while delivering exceptional customer experiences.

This exclusive VIP dinner brings together forward-thinking marketing leaders to explore an often-overlooked growth opportunity: Digital Accessibility. This event offers a unique opportunity to share insights, challenges, and strategies with peers while learning actionable ways to leverage digital accessibility to achieve both marketing and business goals.

Seats are limited. Reserve your spot to join this critical conversation and gain a competitive edge!

BWG Connect & Acquia invite you to join us for an interactive discussion over drinks and dinner with your peers! We'll explore the latest trends in the space and get your questions answered.

As always, there will be no sales pitches and dinner is complimentary.

Seating is limited, and RSVP is required.

Discussion Topics

  • Marketers are under pressure to show their attribution to revenue generation, and they also are being tasked to do more with less, so it is critical to increase the ROI of marketing spend.
  • Focusing on digital accessibility offers a clear pathway to capturing the missing 20% of your addressable market (i.e., the part of your market that is either not engaging or abandoning your digital experiences because they can't use them effectively/without difficulty)
  • Digital Accessibility serves more than the proportion of users with disabilities -- it creates a more productive, valuable experience for all users that drives higher engagement, increased conversion, and higher loyalty.
  • By reducing friction in the customer journey, Digital Accessibility can eliminate barriers that can lead to drop-offs, abandoned carts, or incomplete actions. By optimizing user experiences for accessibility, marketers not only expand their audience but also increase the likelihood of completing high-value actions across all user segments

Event Partners

Acquia

Acquia empowers ambitious digital innovators to craft the most productive, frictionless digital experiences that make a difference to their customers, employees, and communities.

Connect with Acquia

Guest Speaker

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Brady Warren LinkedIn

Senior Account Executive at Acquia

Senior AE & Product Specialist for Acquia Optimize, formally known as Monsido. A Web-governance platform with a focus in website-accessibility that is used by various industries.

Tom Mason LinkedIn

Mid-Market Account Executive at Acquia

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Brady Warren LinkedIn

Senior Account Executive at Acquia

Senior AE & Product Specialist for Acquia Optimize, formally known as Monsido. A Web-governance platform with a focus in website-accessibility that is used by various industries.

Tom Mason LinkedIn

Mid-Market Account Executive at Acquia

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Need help with something else?

Aaron Conant

Co-Founder & Managing Director at BWG Connect


BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.

Co-Founder & Managing Director Aaron Conant runs the group & connects with dozens of brand executives every week, always for free.


Schedule a free consultation call

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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