New Year, New UGC: How Lifestyle Photography Can Amplify Your Brand

Jan 26, 2022 3:00 pm4:00 PM EST

Summary

According to Salesforce, when emails contain user-generated content, click-through rates increase by about 73% and produce more conversions.

Join us to learn the benefits (and misconceptions) of including User Generated Content (UGC) in your digital marketing campaigns.

BWG Connect & Cohley invite you to participate in an interactive discussion with your peers.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • 3 myths on including UGC in marketing campaigns
  • How to fuel multi-channel digital campaigns with images and videos that convert
  • How to test visual assets in digital campaigns to improve ROI and ROAS
  • How to stay on brand while include authentic, lifestyle photography

Event Partners

Guest Speaker

Anna Charity

Director of Product Marketing at Cohley

Anna Charity is the Director of Product Marketing at Cohley, a platform that helps brands drive awareness and revenue by testing visual brand assets. Anna has more than ten years of experience in the advertising and software industries and is an Atlanta native.

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Provide your information below and we will be in touch.

Event Information

Jan 26, 2022 3:00 pm - 4:00 PM EST

Event format

Roundtable Layout
Featuring 20+ executives, where everyone can contribute, ask questions and learn from peers
On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after

BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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