Navigating the Growth of Retail Media for eCommerce Brands

Mar 7, 2024 1:30 PM2:30 PM EST

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Event Description

Retail media, identified as the fastest-growing digital ad category, is poised for continued expansion through 2024. The retail media network is reshaping how brands are able to promote products and engage with consumers, however, despite its potential, numerous brands and advertisers have yet to tap into the opportunities presented by retail media networks.

By harnessing retailer consumer data aligned with shopping behaviors, brands can wield retail media to influence consumer audiences for high-intent conversions. With the eCommerce landscape in a constant state of flux, retail media is emerging as an indispensable tool for brands seeking to navigate and thrive among a growing pool of competitors.

Join us as we discuss the opportunities around the intersection of these advanced digital targeting capabilities!

BWG Connect & Blue Wheel invite you to participate in an interactive discussion with your peers.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • Benefits of retail media planning for brands
  • Leveraging retail media for full-funnel omni-channel efforts
  • The power of first-party data for hyper-targeted audience segmentation
  • Finding the balance between marketplace, DTC, and retail media budgets

Event Partners

Blue Wheel

Blue Wheel is an omni-channel marketing and operational partner delivering excellence in digital commerce -- from click to ship. As a new breed of omni-channel agency, Blue Wheel supports brands from marketplace management to performance advertising, and creative services. With over $1B in revenue managed for our clients, we help brands from click to ship, scaling brand sales across D2C, Amazon, Walmart, eBay, and retail.

Connect with Blue Wheel

Guest Speaker

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Tayler Jaksim LinkedIn

VP of Advertising at Blue Wheel

Tayler Jaksim is the Vice President of Advertising at Blue Wheel, where she has built the digital advertising team from scratch. With 10 years of digital marketing experience, she started her career by running social media accounts for music festivals before working in media buying for agencies. Tayler has created successful omnichannel strategies in several industries, including automotive, B2B, health and wellness, beauty, and hospitality. 

Event Moderator

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Tayler Jaksim LinkedIn

VP of Advertising at Blue Wheel

Tayler Jaksim is the Vice President of Advertising at Blue Wheel, where she has built the digital advertising team from scratch. With 10 years of digital marketing experience, she started her career by running social media accounts for music festivals before working in media buying for agencies. Tayler has created successful omnichannel strategies in several industries, including automotive, B2B, health and wellness, beauty, and hospitality. 

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Tiffany Serbus-Gustaveson

Senior Digital Strategist at BWG Connect


BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.

Senior Digital Strategist Tiffany Serbus-Gustaveson runs the group & connects with dozens of brand executives every week, always for free.


Schedule a free consultation call

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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