Navigating the Digital Shelf: Harnessing the Power of Customer Voice
Jul 16, 2024 12:00 PM - 1:00 PM EST
Yogi is a product sentiment platform that enables brands to gain deeper visibility into customer feedback and voice-of-customer. We are the only tool that uses proprietary AI & NLP technology with reviews & ratings as the main data source. This enables faster and more granular analyses to uncover issues, opportunities, and trends. Brands like Tylenol, Colgate, and Nestlé use Yogi to increase conversion rates on PDPs, prioritize product improvements, and find opportunities for innovation.
Connect with Yogi
VP of Marketing at Yogi
Mariya Babaskina is a distinguished marketing leader with over 15 years of experience specializing in the intersection of CPG, retail analytics, and customer feedback. Currently the VP of Marketing at Yogi, Mariya collaborates with industry giants such as Nestle and Church & Dwight to deliver bespoke, data-driven insights that drive business growth and innovation.
Before joining Yogi, Mariya expanded the reach of various brands, empowering thousands of locations with advanced CX analytics and review tools, while aligning teams on messaging to drive market expansion. She also played a crucial role in guiding a company through acquisition by overseeing marketing for multiple business units, implementing strategies that set new standards in tech.
Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
VP of Marketing at Yogi
Mariya Babaskina is a distinguished marketing leader with over 15 years of experience specializing in the intersection of CPG, retail analytics, and customer feedback. Currently the VP of Marketing at Yogi, Mariya collaborates with industry giants such as Nestle and Church & Dwight to deliver bespoke, data-driven insights that drive business growth and innovation.
Before joining Yogi, Mariya expanded the reach of various brands, empowering thousands of locations with advanced CX analytics and review tools, while aligning teams on messaging to drive market expansion. She also played a crucial role in guiding a company through acquisition by overseeing marketing for multiple business units, implementing strategies that set new standards in tech.
Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
