In today’s consumer world there are countless numbers of ways that prospective patients can engage with healthcare systems, providers or express care. Whether it be trying to schedule an appointment online, through a call center, virtual care or simply researching health information. It is a complex journey to navigate for anyone – digitally savvy or not. Enter the world of conversational marketing. Imagine a chat bot (or person) who can help guide a prospective patient along their journey and connect them to (exactly) what they are trying to achieve on your website.
Within this session the speakers will cover hands on use cases of how leading healthcare systems are approaching live chat, chatbots and artificial intelligence. Explore strategies and approaches in developing conversational marketing strategies to drive patient engagement, access and acquisition goals.
President, Loyal Health
Brian Gresh is the President of Loyal where he oversees the Product, Marketing, and Clinical Strategy teams. As a healthcare marketing executive with over twenty years of experience, Brian enjoys solving marketing challenges by leveraging emerging technologies and putting user experience first. Brian joined Loyal from the Cleveland Clinic where he served as the Executive Director of Digital & Content Marketing. Prior to Cleveland Clinic, Brian led the digital team at University of Utah Healthcare as the Senior Director of Interactive Marketing & Web.
President at Hileman Group
Tom Hileman is the President of Hileman Group, a digital marketing agency. Hileman Group’s team works at the intersection of marketing, creativity, and technology to create smart digital solutions and drive client success. Tom has more than 20 years of experience in the marketing and information technology disciplines. Previously, he was the Chief Technology Officer for Optiem and the Vice President of eCommerce Practice at FutureNext.
Co-Founder & Managing Director at BWG Connect
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.