Navigating Healthcare Markets: Strategies for Diverse Landscapes
Feb 15, 2024 12:30 PM - 1:30 PM EDT
Some key takeaways covered within this session included:
Global Prairie delivers transformational branding, marketing and digital solutions through the lens of an organization’s unique purpose. Bringing together industry leading strategy, creativity and technology expertise, we generate measurable business and social impact for our clients, their stakeholders and the world.
Connect with Global Prairie
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Senior Executive Director of Marketing, Cedars Sinai
Gordon Kolodny is a healthcare marketing, strategy and business development leader. As senior executive director of marketing at Cedars-Sinai, Gordon is responsible for all marketing efforts domestically and internationally. This includes service line marketing, brand strategy, digital marketing strategy, academics, diversity and inclusion, call center operations, sponsorships, and insurance messaging
Director of Digital Strategy & Experience, Vail Health
With over 25 years of experience in marketing communications, including a specialized focus on healthcare for the past four years, Chad leads the digital marketing and digital patient experience divisions at Vail Health. He has carved out a niche for himself by blending traditional consumer brand marketing with the nuanced needs of healthcare. Along the way, he’s been fortunate to receive several accolades, including a Cannes Lion, which he views as significant acknowledgments of the work he and his team have dedicated themselves to. At his core, Chad enjoys the challenge of bringing a fresh perspective to healthcare marketing, focusing on making complex concepts accessible and engaging.
Managing Partner, Digital at Global Prairie
Tom Hileman is the Managing Partner of Digital at Global Prairie, an award-winning digital marketing agency that delivers high-touch, data-driven marketing solutions for leading healthcare organizations nationwide. With more than 25 years of multi-industry experience, he leverages strategic insights, measurable engagement tactics and technology to drive business growth and success. Tom has spoken at HCIC, HMPS, World Congress, SHSMD, Adobe, and other healthcare and technology events.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Senior Executive Director of Marketing, Cedars Sinai
Gordon Kolodny is a healthcare marketing, strategy and business development leader. As senior executive director of marketing at Cedars-Sinai, Gordon is responsible for all marketing efforts domestically and internationally. This includes service line marketing, brand strategy, digital marketing strategy, academics, diversity and inclusion, call center operations, sponsorships, and insurance messaging
Director of Digital Strategy & Experience, Vail Health
With over 25 years of experience in marketing communications, including a specialized focus on healthcare for the past four years, Chad leads the digital marketing and digital patient experience divisions at Vail Health. He has carved out a niche for himself by blending traditional consumer brand marketing with the nuanced needs of healthcare. Along the way, he’s been fortunate to receive several accolades, including a Cannes Lion, which he views as significant acknowledgments of the work he and his team have dedicated themselves to. At his core, Chad enjoys the challenge of bringing a fresh perspective to healthcare marketing, focusing on making complex concepts accessible and engaging.
Managing Partner, Digital at Global Prairie
Tom Hileman is the Managing Partner of Digital at Global Prairie, an award-winning digital marketing agency that delivers high-touch, data-driven marketing solutions for leading healthcare organizations nationwide. With more than 25 years of multi-industry experience, he leverages strategic insights, measurable engagement tactics and technology to drive business growth and success. Tom has spoken at HCIC, HMPS, World Congress, SHSMD, Adobe, and other healthcare and technology events.
