Future-Proofing Your Website: How AI, Content, and Compliance are Driving the Search Revolution

Jan 23, 2025 12:00 PM1:00 PM EDT

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Here's what we talked about

  • Future-Proofing the Tech Stack: Discover how to build and maintain a resilient, future-ready tech stack that minimizes risks and adapts to evolving regulatory standards.
  • Regulatory Compliance Essentials: Learn best practices for ensuring compliance with critical privacy and security regulations, including GDPR, CCPA, and cookie consent requirements.
  • Understanding Vulnerabilities: Gain insights into common cybersecurity vulnerabilities in nonprofit and healthcare organizations, especially those arising from open-source web technologies and other third-party digital solutions.
  • Navigating AI Challenges: Best practices for overcoming implementation hurdles and establishing governance for ethical AI use.
  • Streamlining Content Production & Usage: Discover how AI simplifies and accelerates content creation workflows while maintaining quality which is helping optimize the time for marketing teams.
  • AI Overviews in Search: How to create content that stands out in AI-generated search summaries and its role in website content strategy.
  • Optimizing SEO Strategies: Leveraging AI for smarter keyword targeting, advanced analytics, and improved site performance.

 

Event Partners

Kentico

Kentico is a content management system with built-in digital marketing features that help deliver personalized customer experiences through websites, microsites, emails, and other digital channels. It consolidates marketing tools to improve efficiency, drive stronger customer engagement, and reach business goals.

Global Prairie

Global Prairie delivers transformational branding, marketing and digital solutions through the lens of an organization’s unique purpose. Bringing together industry leading strategy, creativity and technology expertise, we generate measurable business and social impact for our clients, their stakeholders and the world.

Connect with Global Prairie

Guest Speakers

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Sean Wright LinkedIn

Lead Product Evangelist

Sean Wright has worked in the digital marketing space for over a decade as a solution architect and enterprise consultant. Today, he is Kentico’s Lead Product Evangelist, helping customers and partners unlock value and achieve success with their products and services.

Kyle Chandler LinkedIn

Managing Director, Digital & Technology

John Zito LinkedIn

Director of Digital at Tarkett

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Sean Wright LinkedIn

Lead Product Evangelist

Sean Wright has worked in the digital marketing space for over a decade as a solution architect and enterprise consultant. Today, he is Kentico’s Lead Product Evangelist, helping customers and partners unlock value and achieve success with their products and services.

Kyle Chandler LinkedIn

Managing Director, Digital & Technology

John Zito LinkedIn

Director of Digital at Tarkett

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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