Navigating Amazon Vendor Central CoOp Negotiations: Strategies for Success
Dec 17, 2024 1:30 PM - 2:30 PM EST
Join us for an insightful discussion on navigating Cooperative Advertising (CoOp) negotiations with Amazon Vendor Central. This event will cover the rationale behind CoOp increase requests, strategies for fair assessment, and practical tips for working with or without a vendor manager to maximize your sales potential.
BWG Connect & The Hawker's Club invite you to participate in an interactive discussion with your peers.
As always, there will be no sales pitches and there is no cost to join.
The Hawker’s Club was founded by former Amazon employees and provides strategic insight and support to drive result driven growth on Amazon.
Connect with The Hawkers Club
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Director at The Hawkers Club
Peter Beke is the Director of The Hawkers Club, a consultancy firm specializing in assisting vendors and sellers navigate and thrive in the complex eCommerce landscape of marketplaces like Amazon, Wayfair, and Walmart. After starting his career with internships at OTP Bank and Microsoft in Hungary, Peter moved to the UK to complete his master's in strategic marketing at Cranfield University. His experience includes a significant tenure at Amazon, where he honed his skills in vendor operational excellence, seasonality tracking, and vendor experience. Recognizing a gap in the support available to vendors, Peter, along with a fellow Amazonian, co-founded The Hawkers Club in 2018. The Club focuses on providing tailored services to enhance vendor performance in areas such as customer service, operational, and marketing responsibilities.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Director at The Hawkers Club
Peter Beke is the Director of The Hawkers Club, a consultancy firm specializing in assisting vendors and sellers navigate and thrive in the complex eCommerce landscape of marketplaces like Amazon, Wayfair, and Walmart. After starting his career with internships at OTP Bank and Microsoft in Hungary, Peter moved to the UK to complete his master's in strategic marketing at Cranfield University. His experience includes a significant tenure at Amazon, where he honed his skills in vendor operational excellence, seasonality tracking, and vendor experience. Recognizing a gap in the support available to vendors, Peter, along with a fellow Amazonian, co-founded The Hawkers Club in 2018. The Club focuses on providing tailored services to enhance vendor performance in areas such as customer service, operational, and marketing responsibilities.
Co-Founder & Managing Director at BWG Connect
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.
Co-Founder & Managing Director Aaron Conant runs the group & connects with dozens of brand executives every week, always for free.
