Navigating Amazon Vendor Central CoOp Negotiations: Strategies for Success

Dec 17, 2024 1:30 PM2:30 PM EST

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Here's what we talked about

  • Understanding Amazon's CoOp Increase Requests: Gain insights into the factors driving Amazon's requests for Cooperative Advertising (CoOp) increases. 
  • Reasons Behind CoOp Increase Requests: Explore why Amazon is asking for these increases and how it affects your partnership. 
  • Evaluating Fairness of CoOp Asks: Learn how to assess whether Amazon’s CoOp increase requests are reasonable and justifiable. 
  • Strategies for Working with Vendor Managers: Discover effective tactics for negotiating with your vendor manager and what to do if you don’t have one. 
  • Impact on Sales Performance: Understand how CoOp negotiations can influence your sales and marketing efforts on Amazon. 

Event Partners

The Hawkers Club

The Hawker’s Club was founded by former Amazon employees and provides strategic insight and support to drive result driven growth on Amazon.

Connect with The Hawkers Club

Guest Speaker

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Peter Beke LinkedIn

Director at The Hawkers Club

Peter Beke is the Director of The Hawkers Club, a consultancy firm specializing in assisting vendors and sellers navigate and thrive in the complex eCommerce landscape of marketplaces like Amazon, Wayfair, and Walmart. After starting his career with internships at OTP Bank and Microsoft in Hungary, Peter moved to the UK to complete his master's in strategic marketing at Cranfield University. His experience includes a significant tenure at Amazon, where he honed his skills in vendor operational excellence, seasonality tracking, and vendor experience. Recognizing a gap in the support available to vendors, Peter, along with a fellow Amazonian, co-founded The Hawkers Club in 2018. The Club focuses on providing tailored services to enhance vendor performance in areas such as customer service, operational, and marketing responsibilities.

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Peter Beke LinkedIn

Director at The Hawkers Club

Peter Beke is the Director of The Hawkers Club, a consultancy firm specializing in assisting vendors and sellers navigate and thrive in the complex eCommerce landscape of marketplaces like Amazon, Wayfair, and Walmart. After starting his career with internships at OTP Bank and Microsoft in Hungary, Peter moved to the UK to complete his master's in strategic marketing at Cranfield University. His experience includes a significant tenure at Amazon, where he honed his skills in vendor operational excellence, seasonality tracking, and vendor experience. Recognizing a gap in the support available to vendors, Peter, along with a fellow Amazonian, co-founded The Hawkers Club in 2018. The Club focuses on providing tailored services to enhance vendor performance in areas such as customer service, operational, and marketing responsibilities.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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