Embrace “Madtech”For Marketing – Modernizing Your Data & Tech Foundation From the Ground Up

Creating a Single Full-Journey Experience Platform

Jan 21, 2022 1:30 pm2:30 PM EST

Summary

Marketing leaders have talked about the promise of connected, personalized digital experiences for years. The growing availability of fine-grained customer data—coupled with rapid improvements in artificial intelligence and machine learning, increasingly flexible application programming interfaces, low code / no-code approaches, and ever-more comprehensive cloud and technology platforms—made it seem like the reality of omnichannel marketing and one-to-one engagement should be just around the corner.

Embrace “Madtech”: Leaders are taking the slash out of martech / adtech and consolidating tools and capabilities into a single, full-journey experience platform. This move to "Madtech" helps reduce complexity while connecting insights, actions, measurement and optimization. Niche solutions can be applied to specific needs, but in the broader context they should be complementary to a larger, integrated platform ecosystem that serves the experience expectations of customers.

BWG Connect & Deloitte Digital invite you to participate in an interactive discussion with your peers.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • Creating emotionally resonant, personally relevant experiences for customers
  • Leveraging first party customer data for omni-channel marketing
  • Integrating your customer data, audience delivery, marketing orchestration and creative optimization tools to improve customer experience
  • Improving personalization at scale
  • Consolidating Adtech/Martech tools to reduce complexity and improve ROI

Event Partners

Guest Speaker

Trinadha Kandi

Managing Director, Marketing Technology & Operations at Deloitte Digital

As an Expert Advisor/leader, he advises clients and has led global engagements across the industries including retail, consumer, media, technology, life sciences, and healthcare covering the Marketing Technology Strategy, Marketing Architecture, Marketing Ecosystems (Adobe, Salesforce, Google), Data Management (CDP, DMP), Marketing Analytics, Agile Marketing, Marketing Operations, and Personalization topics.

Kelly Leger

Partner Managing Director at Deloitte Digital

Kelly's career spans 18 years across US, UK, and EMEA. From being on the ground-floor of data start-ups to serving as VP and SVP for a global ad agency, driving identity based solutions has been at the core of her career. Having this background paired with the experience of living and working in both the US and the UK has afforded Kelly a unique understanding of the complexities that come with 1P data and 3rd party data, data technology ( CDP, DMP, Data Lakes, Analytic Tools and Software enablement) privacy and data regulations ( GDPR, CCPA), in building successful multi-market, global strategies for identity-based marketing and enterprise solutions.

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Please enter your information below to request a copy of the post-event written summary or recording.

Event Information

Jan 21, 2022 1:30 pm - 2:30 PM EST

Event format

Roundtable Layout
Featuring 20+ executives, where everyone can contribute, ask questions and learn from peers
On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after

BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
envelopeusercartphone-handsetcrossmenu linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram