Maximizing Your Digital Marketing Investment by Harnessing Untapped Incrementality

Sep 30, 2021 1:30 pm2:30 PM EST

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Event Description

Incrementality should be the objective of any marketing investment - maximizing reach for your marketing dollars. The sophisticated modern marketer is always seeking methods to drive incremental reach from their media. However, 3rd party cookie deprecation in Safari in 2017 and Firefox in 2019 effectively limited targeting and measurement, and therefore an understanding of how to reach these users. Considering the looming changes with Chrome, this session will provide tangible evidence of the steps that marketers can take NOW to address these challenges and deliver tangible, incremental results for their brands.

BWG Connect & Adform invite you to participate in an interactive discussion with your peers.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • 3rd party cookie deprecation and iOS14.5 changes challenge marketers’ ability to address the Wanamaker cliche - which half of my marketing investment is driving results
  • While Google has postponed Chrome 3rd party cookie deprecation, marketers are currently struggling to reach users of Firefox and Safari
  • There are existing, sophisticated capabilities to address these challenges while still being compliant with privacy and other regulation
  • This session will share data to demonstrate the ways that modern marketers can manage the status quo and drive incremental reach and results for the media spend

Event Partners

Guest Speakers

Julian Baring

Regional President - Americas at Adform

Aaron Conant

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Event Moderator

Julian Baring

Regional President - Americas at Adform

Aaron Conant

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Request the Full Recording

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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