Incrementality should be the objective of any marketing investment - maximizing reach for your marketing dollars. The sophisticated modern marketer is always seeking methods to drive incremental reach from their media. However, 3rd party cookie deprecation in Safari in 2017 and Firefox in 2019 effectively limited targeting and measurement, and therefore an understanding of how to reach these users. Considering the looming changes with Chrome, this session will provide tangible evidence of the steps that marketers can take NOW to address these challenges and deliver tangible, incremental results for their brands.
BWG Connect & Adform invite you to participate in an interactive discussion with your peers.
As always, there will be no sales pitches and there is no cost to join.
Regional President - Americas at Adform
Co-Founder & Managing Director at BWG Connect
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.