Maximizing Your Bank’s Digital Media Efforts to Get an Effective CPA

VIP Dinner - Chicago, IL

Jun 2, 2022 6:00 PM9:00 PM CDT

Event Description

In today’s digital world, banks are finding new ways to understand their customers with data-forward strategies.

Join us for a thought-provoking discussion on digital media advertising and hear success stories about banks that have activated data to get the lowest CPAs. We invite you to learn more about leveraging solutions and services that drive measurable business outcomes.

Here's what we talked about

  • How 3rd party cookies are already impacting your bank today & what to do about it
  • The current and future state of CTV
  • Using Artificial Intelligence to acquire accounts
  • Identity resolution with attribution
  • Tips on Navigating through Compliance, Privacy, & Legal

Event Partners

Epsilon

Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. They connect advertisers with consumers to drive performance while respecting and protecting consumer privacy and client data. Epsilon accelerates clients’ ability to harness the power of their first-party data in order to enhance, activate and measure campaigns with confidence. They believe in an open, privacy-first advertising ecosystem. Over decades, they’ve built the industry’s most comprehensive identity graph to give brands, agencies and publishers the ability to reach real consumers across all channels and the open web.

Connect with Epsilon

Guest Speakers

Chad Predmore

Vice President Of Product Management at Epsilon

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Michael Catalina

Sr. Director of Business Development at Epsilon

Event Moderator

Chad Predmore

Vice President Of Product Management at Epsilon

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Michael Catalina

Sr. Director of Business Development at Epsilon

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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