Maximizing the OOH Opportunity Through Technology, Tools, and Services

Apr 29, 2021 3:30 pm4:30 PM EST

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Event Description

Join us for a thought-provoking discussion on Out of Home (OOH) Advertising and why the medium has never been more important to advertisers. A proven brand-building and awareness channel, OOH delivers unmissable creative messages to engaged consumers for the world’s largest brands. We invite you to learn more about leveraging solutions and services that drive brand success and measurable business outcomes.

BWG Connect & Talon invite you to participate in an interactive discussion with your peers, exploring this shifting landscape.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • Self service vs. Managed service
  • Why OOH matters now more than ever
  • Utilizing technology & data in executing effective OOH
  • Pain points in managing OOH planning & buying
  • What is the future of OOH look like
  • The role of programmatic OOH

Event Partners

Guest Speakers

Aaron Conant

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Jonathan Conway

Chief Operating Officer - Talon North America

Conway previously held the position of London-based Chief Strategy Officer. There he led Talon Outdoor’s Strategy, Data and Insights unit, guiding the development of the agency’s data-driven audience targeting and campaign measurement services. In 2017, he established Talon’s first analytics arm, before designing and launching Ada, the agency’s proprietary data management platform. Conway has also served as the strategic lead for Talon’s blue-chip accounts, including Google and McDonalds, earning multiple industry recognitions.

Zach Friedman

SVP Client Development - Talon North America

Prior to joining Talon, Zach has held sales leadership roles since 2010, including serving as SVP, National Sales at Firefly, Chief Revenue Officer at Trusted Media Brands, and leading all digital monetization for FOX News Channel and FOX Business Network.

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Jonathan Conway

Chief Operating Officer - Talon North America

Conway previously held the position of London-based Chief Strategy Officer. There he led Talon Outdoor’s Strategy, Data and Insights unit, guiding the development of the agency’s data-driven audience targeting and campaign measurement services. In 2017, he established Talon’s first analytics arm, before designing and launching Ada, the agency’s proprietary data management platform. Conway has also served as the strategic lead for Talon’s blue-chip accounts, including Google and McDonalds, earning multiple industry recognitions.

Zach Friedman

SVP Client Development - Talon North America

Prior to joining Talon, Zach has held sales leadership roles since 2010, including serving as SVP, National Sales at Firefly, Chief Revenue Officer at Trusted Media Brands, and leading all digital monetization for FOX News Channel and FOX Business Network.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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