Maximizing the OOH Opportunity Through Technology, Tools, and Services
Apr 29, 2021 3:30 PM - 4:30 PM EST
Join us for a thought-provoking discussion on Out of Home (OOH) Advertising and why the medium has never been more important to advertisers. A proven brand-building and awareness channel, OOH delivers unmissable creative messages to engaged consumers for the world’s largest brands. We invite you to learn more about leveraging solutions and services that drive brand success and measurable business outcomes.
Talon is a significant player in the Out of Home agency sector with a focus on delivering smarter, creative, technology-led and integrated OOH services.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Chief Operating Officer - Talon North America
Conway previously held the position of London-based Chief Strategy Officer. There he led Talon Outdoor’s Strategy, Data and Insights unit, guiding the development of the agency’s data-driven audience targeting and campaign measurement services. In 2017, he established Talon’s first analytics arm, before designing and launching Ada, the agency’s proprietary data management platform. Conway has also served as the strategic lead for Talon’s blue-chip accounts, including Google and McDonalds, earning multiple industry recognitions.
SVP Client Development - Talon North America
Prior to joining Talon, Zach has held sales leadership roles since 2010, including serving as SVP, National Sales at Firefly, Chief Revenue Officer at Trusted Media Brands, and leading all digital monetization for FOX News Channel and FOX Business Network.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Chief Operating Officer - Talon North America
Conway previously held the position of London-based Chief Strategy Officer. There he led Talon Outdoor’s Strategy, Data and Insights unit, guiding the development of the agency’s data-driven audience targeting and campaign measurement services. In 2017, he established Talon’s first analytics arm, before designing and launching Ada, the agency’s proprietary data management platform. Conway has also served as the strategic lead for Talon’s blue-chip accounts, including Google and McDonalds, earning multiple industry recognitions.
SVP Client Development - Talon North America
Prior to joining Talon, Zach has held sales leadership roles since 2010, including serving as SVP, National Sales at Firefly, Chief Revenue Officer at Trusted Media Brands, and leading all digital monetization for FOX News Channel and FOX Business Network.
