Mastering Retail Media: How AI and Amazon Marketing Cloud are Transforming Advertising on Amazon & Other Retail Media Channels

VIP Dinner - Chicago, IL

Jun 12, 2024 6:00 PM8:30 PM CST

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Here's what we talked about

  • How are brands using AI to maximize their advertising performance on Amazon
  • How brands are leveraging Amazon Marketing Cloud to improve their advertising performance by 2X - 4X
  • How are brands taking advantage of no-code AMC platforms to increase their agility and frequency of optimizations
  • How are brands leveraging AI to increase their profitability and sales on Amazon

Event Partners

Xmars

Xmars is an AI based Amazon advertising software providing automated recommendations, flexible bid management, insights on competitors, unparalleled data analysis tools to help sells sustainably grow on the platform.

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Guest Speakers

Kashif Zafar LinkedIn

CEO at Xmars

With over 25 years of extensive experience in executive leadership and a proven track record in driving business growth, strategic initiatives, and delivering exceptional customer care, Kashif’s distinguished career includes pivotal roles at Media Monks, Orca Pacific, Content26, New Alchemy, and Dextrys, where he demonstrated a remarkable ability to lead global teams, drive revenue growth, and navigate diverse industries such as E-commerce, Digital Marketing, Retail, and Blockchain Services. A visionary strategist with a focus on Amazon Marketing Services, E-commerce, and team building, Kashif has consistently delivered results while nurturing high-performing teams to achieve unparalleled success.

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Joon Choi LinkedIn

SVP of Sales at Xmars

Joon Choi is a seasoned revenue leader, having held key leadership roles at multiple software companies. He has a proven track record of creating and executing strategies that drive revenue growth and market expansion. In addition, he’s a sought after go-to-market advisor, leveraging his deep industry knowledge and strategic acumen to drive business growth.

He’s also a former Amazonian, having been at Amazon when sponsored ads were just launching. During his time at Amazon, he led the expansion of the health & household vertical.

Jeff Cohen LinkedIn

Principal Evangelist, Amazon Ads

Event Moderator

Kashif Zafar LinkedIn

CEO at Xmars

With over 25 years of extensive experience in executive leadership and a proven track record in driving business growth, strategic initiatives, and delivering exceptional customer care, Kashif’s distinguished career includes pivotal roles at Media Monks, Orca Pacific, Content26, New Alchemy, and Dextrys, where he demonstrated a remarkable ability to lead global teams, drive revenue growth, and navigate diverse industries such as E-commerce, Digital Marketing, Retail, and Blockchain Services. A visionary strategist with a focus on Amazon Marketing Services, E-commerce, and team building, Kashif has consistently delivered results while nurturing high-performing teams to achieve unparalleled success.

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Joon Choi LinkedIn

SVP of Sales at Xmars

Joon Choi is a seasoned revenue leader, having held key leadership roles at multiple software companies. He has a proven track record of creating and executing strategies that drive revenue growth and market expansion. In addition, he’s a sought after go-to-market advisor, leveraging his deep industry knowledge and strategic acumen to drive business growth.

He’s also a former Amazonian, having been at Amazon when sponsored ads were just launching. During his time at Amazon, he led the expansion of the health & household vertical.

Jeff Cohen LinkedIn

Principal Evangelist, Amazon Ads

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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